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The Spectacle Blog

The Spectator receives more than its fair share of junkmail. Most of the time, it’s bland and innocuous. But this one caught my eye.


Unique gift idea: Adopt A Farm Animal!

Hi Wladyslaw,

How are you? I’m reaching out to you today from [COMPANY NAME], America’s largest and most effective farm animal rescue and protection organization, with a special request. It would mean so much to us if you could suggest giving a gift sponsorship of one of [COMPANY’S] rescued animals to your readers as a holiday gift idea. […]

For additional motivation for adopting one of these precious animals, please check out this moving new video starring Steve-O from “Jackass.”

Cheers,
[NAME]

About the Author

Kyle Peterson is managing editor of The American Spectator. Email him at petersonk@spectator.org, or follow him on Twitter at @kyleopeterson.

http://spectator.org/blog/2012/12/14/unsuccessful-pr-mass-email-238

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