A current Pew
poll (on a nearly worthless question) shows that Americans have
slightly higher expectations for President Obama than for Mitt
Romney in tonight’s debate.
My theory: Unless tonight’s result is an obvious knockout win
for either candidate (which is very unlikely), it really doesn’t
matter, and neither does the next debate.
Here’s the reason: The first debate made such an enormous impact
on the electorate and subsequent polls not primarily because Romney
“beat” Obama — which he surely did. Instead it was because,
separate from Obama, Romney showed himself to be a reasonable
choice for president.
He came across as moderate (in temperament as much as in
policy), practical, on top of details in a way that people expect
CEOs to be, and caring about the issues facing the majority of
Americans.
I want to reemphasize that these traits are not
primarily important in comparison to whatever degree Barack Obama
might or might not have similar characteristics.
Independent voters and “Reagan Democrats” are suffering from
tremendous buyer’s remorse after their support of Barack Hussein
Obama. They want, and have for two years wanted, an alternative.
They know that they don’t want another four years of this.
Therefore, Romney’s primary task is not to convince them that he
is better than Obama. His task is to convince them that he is an
acceptable choice for president.
All the television hyperventilating about who won and who lost
is inside baseball navel-gazing by partisans on both sides. After
all, the same Pew poll shows that 88 percent of Republicans who
watched the VP debate thought Paul Ryan won, and 89 percent of
Democrats thought Joe Biden won. (I thought it was a tie, but that
if Biden hadn’t acted so aggressively/bizarrely, Biden would have
been the winner.)
However, and most importantly, independent voters thought, by a
fairly wide 50 percent -39 percent margin, that Ryan won.
While it is likely that more independents lean conservative than
liberal, I submit that the real message is that they saw as the
winner the person they hoped would be the winner, because they very
much want to replace this administration. They just want to have
some comfort that they would replace it with a competent team.
As for why any independent would not prefer anyone, anything, a
ham sandwich, to the Obama administration without asking further
questions, I can’t tell you for sure, but I have a couple of
thoughts on that as well:
I suspect that especially among women, making a change requires
somewhat more intellectual validation than sticking with what is
already in place. Perhaps more importantly, making a change means
getting people to admit that their prior vote was a mistake. They
already know it subconsciously but need the additional comfort of
knowing the other guy is someone they really can positively
support, not just go to by default because of disappointment in
Obama.
Again, none of these emotional needs which must be satisfied
among swing voters really has anything to do with Obama. It is all
about Romney. He needs to stay mostly positive, with the occasional
sharp right jab to Obama’s record. He needs to come across as the
next president, not the debate winner.
In a sense, it barely matters that Barack Obama will be on the
same stage except that Obama will work hard to damage Romney’s
ability to meet those voter’s electoral-emotional needs.
To those who would say “if that were true, Romney would have
been stronger earlier.” The reason that’sincorrect is that the
first debate was the first occasion for such a large number of
Americans of all political stripes to see Mitt Romney being Mitt
Romney, rather than being the fictional creature created by some
Obama-favoring “reporter” or pundit or Obama campaign ad.
After the first debate, and again not because of a comparison
with Obama, it became far more difficult to portray Mitt Romney as
a baby-eating, middle class-hating liar, thus torpedoing the Obama
team’s favorite recent tactic (which already wasn’t working very
well.)
Tonight’s debate therefore only really matters in the degree to
which Mitt Romney can, through Obama’s attacks probably reinforced
by misleading questions from a liberal CNN “moderator,” continue to
show himself to be an acceptable (or even desirable) candidate for
president. The voters who matter already know they don’t really
want the current officeholder.
The first debate broke the dam, allowing millions of Americans
to see Mitt Romney as an acceptable choice. All Romney really needs
to do tonight is keep Obama from rebuilding the dam.
Pecos Pete| 10.16.12 @ 3:58PM
Ross: Agreed. Good thinking about tonight's debate.
JD| 10.16.12 @ 5:22PM
There's still the strong possibility of a "gotcha" - some slip of the tongue response to a hostile question that will be distorted by Obama and his media. Plenty can go wrong here; not much more can go right.
Ross Kaminsky| 10.16.12 @ 5:51PM
JD, I think that Romney is more disciplined than Obama, and Obama has a LOT of pressure on him. Therefore, I would suggest that the risk of a "gotcha" is about equal for each participant. To be sure, the media would run with a Romney gaffe more than an Obama gaffe, but they're going to start acting SLIGHTLY better because they won't want to start off on Romney's bad side if Romney wins.
RJ| 10.16.12 @ 6:22PM
Ross - you mention two big points: Romney is disciplined and Obama is under huge pressure. I don't think Obama handles pressure well. We might see him burst tonight. Romney is most likely more confident now than he was two weeks ago. Just be the same guy - the accomplished CEO skilled in turnarounds, the loving family man, and, the charitable churchmember - and he will do well by impressing the open-minded and energizing his supporters.
Occam's Tool| 10.16.12 @ 10:16PM
Mission accomplished: Obama 'poned.