The considerations that should go into Mitt Romney’s choice of
running mate depend on whether you see his current problems as a
temporary blip in the polls or a systemic problem that requires a
game-changing pick. John McCain needed to throw a Hail Mary when he
chose Sarah Palin in 2008. If Romney is fundamentally even with
Barack Obama, he’d be better off following the Hippocratic oath: Do
no harm.
In 2008, McCain needed a vice presidential candidate who could
do several thing: rev up the Republican base; bring disenchanted
conservatives back into the fold; peel off some women who voted for
Hillary Clinton in the Democratic primaries; counteract the
diversity and star power of a ticket headed by Obama. Preferably,
this person needed to have a resume that would not make the
selection look like pure tokenism.
From that vantage point, Palin was probably the only candidate
who would have satisfied all these criteria. Her appeal to
Hillary-inclined women wasn’t as enduring as her popularity among
conservatives, and after some bad media interviews her ability to
excite the base came at the expense of outreach to swing voters.
But still, it was worth a try.
Those arguing that Romney should pick Paul Ryan or Bobby Jindal,
to cite just two examples, are in effect arguing that Romney needs
a running mate who will help with conservatives. A Palin with a
stronger resume, if you will. Someone who can fire up the base
without alienating swing voters who worry about governing ability
(though perhaps at the cost of some of Palin’s star power). The
people who want him to choose Chris Christie or David Petraeus are
looking for a running mate who could potentially win over
independents without alienating conservatives. Both choices would
be high-risk but possibly high-reward.
Then there is the “do no harm” crowd. The people who want Romney
to run with Tim Pawlenty or Rob Portman want a competent candidate
with no obvious red flags for conservatives or independents, but
nothing that will necessarily win over any recognizable group of
voters. (Though the people championing those specific candidates
hope Pawlenty will be helpful in Minnesota and, more plausibly,
that Portman could help carry Ohio.) I’ve been in this last group
until recently. I’m beginning to wonder if the campaign isn’t
moving in a direction where Romney will need to make a bigger
splash.