According to a report by American National Election Studies, the
electorate has become more averse to Mormons since 2007. The
biggest jump in anti-Mormon sentiment has occurred among liberals
rather than evangelicals. BuzzFeed
According to the paper, concern about Mormonism has remained
relatively stable among Evangelicals, with 36 percent expressing
aversion to an LDS candidate in 2007 and 33 percent doing so in
2012. But among non-religious voters, that number shot up 20 points
in the past five years, from 21 percent in 2007 to 41 percent in
February. There were also substantial increases in Mormon-averse
voters among liberals — 28 percent in 2007 and 43 percent in 2012 —
as well as moderates, who went from 22 percent in 2007 to 32
percent this year.
Two big factors? Mitt Romney and same-sex marriage. Nationally,
the percentage of Americans who say they would be less likely to
vote for a Mormon has risen nine points from 26 percent in 2007 to
35 percent today.
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