The White House is preparing to make the pitch to young people that it's economic policies are working in their favor, despite their record unemployment. They're apparently desperate for the youth to turn out in the mid-terms, since pretty much every other demographic has abandoned the President's agenda (and for that matter, the President's closest allies). Young people, they feel, are just the low-information demographic they need to retain the Senate and continue their proud tradition of partisan disrespect.
And so, this week, the White House will launch a campaign aimed at 18-35 year olds on social media, starring - what else? - emoji. Those adorable digital pictures you can append to your text messages to make give your utterly incoherent text an inscrutable, yet visual, emotional angle.