It looks like Sony and Kyocera Mita have demanded their removal
from all associations with the extremist climate group 10:10.org,
which
produced that exploding schoolchildren video last week. The
corporations’ names have been removed from the list of partners, and a
lengthy post by Sony’s point-person on climate change, Naomi
Climer,
has been deleted from the 10:10 site.
Not only that, but a huge U.S. environmentalist promoter and
partner,
350.org (headed by Bill McKibben), is no longer listed as an
organizational partner. Both 10:10 and 350 have been heavily
promoting an October 10 (10/10/10) “global workday” to supposedly
bring fresh attention to the global warming threat. The message
from 350.org’s press
shop:
We respect 10:10’s previous work to encourage companies,
schools, and churches to voluntarily cut their carbon emissions
10%. Upon seeing the video, however, we have informed 10:10 that we
can no longer remain partners on 10/10/10 or any other initiative.
350.org maintains an absolute commitment to nonviolence in word and
deed.
After Friday’s weak apology,
10:10 U.K. director Eugenie Harvey issued this
statement today, clearly stung by the global outrage:
We also issued a statement apologising but there has
subsequently been quite a lot of negative comment, particularly on
blogs, and understandable concern from others working hard to build
support for action on climate change.
We are also sorry to our corporate sponsors, delivery partners
and board members, who have been implicated in this situation
despite having no involvement in the film’s production or
release.
I am very sorry for our mistake and want to reassure you that we
will do everything in our power to ensure it does not happen
again.
10:10 is a young and creative team but we will learn lessons
from this. We are going to investigate what happened, review our
processes and procedures, and share the results with our
partners. Responsibility for this process is being taken by
the 10:10 board of directors.
Being “young and creative” is a bunch of garbage and another
lame excuse. Gillian Anderson, whose CGI-generated guts were
splattered in the film, is neither young nor creative, yet she went
along with the program. Dozens if not hundreds of others were
involved in the creation of the video and you can’t tell me they
all were “young and creative.” They were just committed to the
message. As Iowahawk
wrote:
In order for your “No Pressure” advert to have been made, I am
assuming several writers pitched a professionally-prepared
storyboard to a committee, detailing shot-by-shot each second of
the film. The committee approved it, along with a minimum $250,000
budget to hire actors, director, & crew. Each scene probably
took 3-10 takes, and weeks of post production by special effects
wizards.
At no time did a single person involved in this (expletive) say,
“hey, maybe it isn’t the best PR to air our fantasies about
detonating the people who don’t agree with us into a mist of blood
meat and bone fragments.”
At his site Iowahawk imagines
how the video plans came together, which sounds pretty
plausible.
