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Mitt Romney focused on economic issues in his address to the Value Voters Summit this morning, part of clear shift in strategy from his last presidential run.

In 2008, Romney heavily courted social conservatives, but the strategy often backfired by drawing attention to his reversals on a number of issues such as abortion. This made him come off inauthentic to many primary voters. In the run up to what is widely believed to be a second presidential run, Romney has placed more emphasis on economic issues, which are not only topical but play into his background as a successful businessman. This shift was apparent earlier this year when I saw him speak at the Conservative Political Action Conference, and it continued today.

Romney opened up his speech to values voters with a harsh critique of President Obama, arguing that the lack of private sector experience among the administration’s advisors had led to economic policies that were an “abject failure.”

The first rule of a turnaround, Romney said, was “Focus, focus, focus.” But instead the Obama administration had pursed liberal policies such as national health care and cap and trade.

“He called it ambitious,” Romney said of Obama’s agenda, “I called it reckless.”

Other than a brief aside about the sanctity of life and marriage, Romney didn’t talk about issues that are traditionally considered social issues. Instead, he framed other issues as being a matter of values.

He outlined Obama’s assault on values, which included: spending and borrowing, redistributing wealth, passing government health care, and trying to end the secret ballot in union elections.

Romney recalled that when he was shopping in Wal-Mart, it hit him that businesses and institutions largely reflect the values of their founders. In the same way, he said, America reflects the love for liberty and pioneer spirit epitomized by our founders. He called these “founding values” that were being threatened by liberals’ lust for government power and attacks on free enterprise.

One gets the sense that Romney understands that he’s unlikely to become the top choice of social conservatives, and is content with the polite but not overwhelmingly supportive reception he gets with values voters. Instead, he’d rather position himself to the broader electorate with a message that fits him better.

View all comments (23) |

Tracey| 9.17.10 @ 1:13PM

Romney would be an excellent Pres. Mitt Romney 2012

Booger| 9.17.10 @ 5:26PM

RomneyCare=Obamacare=No chance. It is, however, nice to see that Mitt had his staffers lined up waiting to post on this. Of course, since he changes his positions more often than his underwear, he could always have Charlie Crist for a running mate. They REALLY go together.

Jeremiah| 9.18.10 @ 4:05AM

Mitt Romney has all of the charisma of a mayonnaise sandwich.

David| 9.18.10 @ 8:43AM

Romneycare makes him unacceptable to any of of us who want to repeal Obamacare.

Noelle| 9.17.10 @ 1:17PM

Great speech. Mitt Romney 2012. I can't wait!

Lisa| 9.17.10 @ 1:19PM

Romney has a good track record: 2 degrees with in Honors in Harvard, success in business, government, olympics, family, right temper, will be a great President

Booger| 9.17.10 @ 5:48PM

On today of all days you would think Mitt would be embarassed to have someone named "Lisa" endorse him. Still, they do have oh so much in common.

Doug| 9.19.10 @ 2:22PM

As opposed to some named "Booger"? What candidate does this nose picker like?

Mona Lisa| 9.18.10 @ 7:52AM

The right temper must mean getting handcuffed and taken to the police station for going off on an officer. The right temper must mean during the Olympics Romney did the same thing - to a police officer --- One thing Lisa your posts points out is Romney spins lies -

Luke| 9.17.10 @ 1:19PM

Mitt Romney is the man!

Ivan| 9.17.10 @ 1:31PM

"Romney has a good track record: 2 degrees with in Honors in Harvard, success in business, government, olympics, family, right temper, will be a great President"

O yes, and the brilliant Romney-Care on the top of that.

RyanT| 9.18.10 @ 7:50AM

I agree with you on that one! Romney has a paid shrill. Last election he had a whole computer room full of people doing nothing but surfing the internet under his name and answering back in his defense.

I was for Mitt but I am against him now ----

Ryan| 9.17.10 @ 1:31PM

Mitt Romney has a paid shill to post under different names in the span of seconds!

Siegfried X| 9.17.10 @ 2:02PM

This is expected. Romney is an establishment candidate, like his backup, Haley Barbour.

R. Dittmar| 9.17.10 @ 2:13PM

In the Beltway - the rotten Beltway - the RINOs creep tonight.

Brooke| 9.18.10 @ 4:06AM

Awesome!

Sean| 9.17.10 @ 4:00PM

Mitt was clueless on the economy during the last election. His Romney care is a liberal disaster. Consevatives need him to just go away.

Roger| 9.17.10 @ 7:03PM

I'd be happy to listening to Myth talk about management and running companies because he seems to have a lot to offer in that regard, but until it would be clear he IS NOT running for POTUS I only want him to go away. He isn't exactly a rino but he's darn close, IMHO.

Brooke| 9.18.10 @ 4:08AM

Sorry, Roger, it's a myth to say Mitt's not a RINO.

Yosemeti Sam| 9.18.10 @ 1:46AM

What's that expression - you can run but you can't hide.

It'd be hard running indeed with the yoke of Massachusetts governance - fanciful even for that late senator - around his neck.

Tim*| 9.18.10 @ 6:41AM

Nice man but not a Conservatives' Candidate.

South Carolina's Tea Party Kingmaker Jim DeMint would serve Conservative Interests much better .
The Tea Party Rebellion Escalates .

Rise Up !

Mitt unfit for the White House| 9.18.10 @ 7:46AM

Unfit for the White House – economics to Romney is getting as much money, with as few morals as possible in the way. Morals to Mitt Romney, is whatever he wants, and Romney has some questions to answer including ones about David French. Romney is a shameful man, with few values.

http://www.youtube.com/watch?v=Ss_5n7TXHWQ

More Blog Posts by Philip Klein

http://spectator.org/blog/2010/09/17/romney-emphasizes-economic-iss

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