The American Spectator : The Spectacle Blog : Re: ACORN 'Suspension' a Public Relations Ruse

The Spectacle Blog

Re: ACORN ‘Suspension’ a Public Relations Ruse

By Paul Chesser on 9.16.09 @ 4:51PM

This move may explain why the weekend statement from Bertha Lewis, in which she was caught in an arrogant lie, was taken down.

This move may explain why the weekend statement from Bertha Lewis, in which she was caught in an arrogant lie, was taken down. Someone with half a brain on the board probably spoke up and said, “this isn’t the way to do it.”

Really, ACORN is so blinded by its own pride that its “blame the messenger” strategy was inevitable. As Matthew explains, it’s hard to believe that they’d be cured of it in a matter of a few hours or days. Public Relations 101 teaches that when you’ve got an organizational or image problem, like with the Tylenol poisonings or last year’s peanut butter problems, you don’t dispute or argue the glaringly obvious facts. You put your best humble foot forward, apologetically, and start to repair the damage. ACORN does not appear to have such an appendage so they will have to grow one.

topics:
ACORN

About the Author

Paul Chesser is executive director for the American Tradition Institute and a senior fellow for the Commonwealth Foundation for Public Policy Alternatives. The views he expresses do not necessarily reflect the views of these organizations.

http://spectator.org/blog/2009/09/16/re-acorn-suspension-a-public-r

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