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GM Taking Page Out of Iacocca's Handbook

By Hunter Baker on 9.13.09 @ 5:10PM

Advertising in the NFL telecasts, General Motors features its new chairman Ed Whitacre promising buyers that the GM cars are superior to the competition. Or, in Iacocca speak, "If you can find a better car, buy it."

So what? Right? It's just a naked assertion that GM is better.

No, the new chairman makes a guarantee. If you don't like your GM car, you can return it over a period of 60 days.

Sounds like pretty big stuff to me. Love to hear from the TAS auto guru, Eric Peters, on this one.

Comments

Sean| 9.13.09 @ 5:38PM

What happens when it falls apart after 100k miles?

Dixie Pixie| 9.13.09 @ 5:50PM

To: Sean

Same thing if a GM car fails at 10k miles. Buy a new GM car.
Obama Drones believe the private sector has an unlimited supply of money to send on GM cars.

Dixie Pixie| 9.13.09 @ 5:50PM

To: Sean

Same thing if a GM car fails at 10k miles. Buy a new GM car.
Obama Drones believe the private sector has an unlimited supply of money to send on GM cars.

Dixie Pixie| 9.13.09 @ 5:50PM

To: Sean

Same thing if a GM car fails at 10k miles. Buy a new GM car.
Obama Drones believe the private sector has an unlimited supply of money to send on GM cars.

Dixie Pixie| 9.13.09 @ 5:55PM

Sorry about the triple post.
My PC stalled during the post and I hit the submit button three times.
I do humbly apologize for my mistake.

Becky| 9.14.09 @ 8:13AM

Cars do last a lot longer than when I was growing up. I think that is part of the car problem, myself. The cash for clunkers program intended to get running, driving cars off the road because the longer they are on the road, the slower sales of new will be.

How can you have it both ways? High quality, long lasting cars and continual sales records (all while being environmentally correct), and not have a large population boom?

If I were GM, I'd go back to selling cheap, short lasting cars, sort of like the Walmart of car companies.