Commercials are really expensive. At least, that's the
understanding I've had as someone who does not buy commercials as
a general rule. I also don't have anything to
commercialize about. I think I can ride my bicycle
pretty fast, and I think what I write can be good if I really
try. But that's it.
Steve Lonegan is running for governor. Surely he has things to
say. Apparently Rick Shaftan feels differently. Shaftan is
Lonegan's campaign guy who's been responsible for pretty much
every stupid move Lonegan's made and every smart move Lonegan
didn't make. The commercial below is advertising one thing and
one thing only: "If elected, I can do stuff."
Apparently the Lonegan campaign's Department of the Obvious is
responsible for the scripts in these things. At least we
unequivocally know this fact: Under Lonegan, New Jersey will
never be the same as it is right now, but rather it'll be the
same as it was at one point earlier, but different. And
definitely better.
You know what? I'm going to start getting commercials to put out
crucial messages to New Jersey voters. "Peanut butter is sticky"
will be numero uno, followed by, "Water is wet."
Oh, and also? Tomorrow's election day. I'd go to the polls to do
an on the scene report of what will clearly be a close election,
but rather than hedge my bets, I've already gone ahead to start
writing about how Christie won. Potential interviewees: Please
use the present tense, even if we're talking about the future.
About the Author
J.P. Freire is a senior communications strategist with New Media Strategies. Previously, he was an editor at The Washington Examiner and The American Spectator.