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Using a Visual Medium

A big part of this commercial is focusing on the silly faces Steve Lonegan makes. You've seen campaign commercials. They do this a lot. No biggie.

So, go ahead, watch and laugh.

Boy, that Steve Lonegan sure does look clueless.

By the way, he's blind.

Thanks, Christie campaign. Even if this is just tin-eared commercial making, it's hardly a recommendation. Maybe in the general election, Christie can make conspicuous use of footage of Corzine using a cane.

About the Author

J.P. Freire is a senior communications strategist with New Media Strategies. Previously, he was an editor at The Washington Examiner and The American Spectator.

http://spectator.org/blog/2009/05/05/using-a-visual-medium

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