“I’m surprised you’re drinking that swill,” my observant roommate uttered.
“It’s refreshing, it’s cold, and I don’t have to think about it,” I replied about my beer of choice for the evening.
That beer, commonly called PBR, is one of my go-tos on a low budget week. When I can find PBR by the twelve-pack, I pick it up. Why not?
Some hate the taste. Some reject it for its simplicity. Some even frown upon its very existence.
Yet we ignore the passion that follows such a beer; a fiery love that drives a community in Milwaukee to “bring PBR home.”
This week I'm taking a break from spring seasonals to address a question: What makes us love something so simple? The answer: It’s refreshing, comforting, cheap, and it reminds us of home.