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The University of Wisconsin advertising project finds that "From October 21st to October 28th, spending on television advertising in the presidential campaign has totaled nearly $38 million.  Over this time period, the Obama campaign spent nearly $21.5 million while the McCain campaign spent nearly $7.5 million.  Another $6.7 million was spent by the Republican Party and $2.2 million was spent by interest groups."

So, if you throw in all spending, it's a 3-2 Obama advantage.

Here's a table showing a state-by-state breakdown. Once again, for some reason, McCain is outspending Obama in Iowa (Obama has an 11-point lead in the state in the RCP average):

Advertising Spending by State (Candidate & Coordinated)

  McCain Obama
Colorado $237,000 $858,000
Florida $1,441,000 $4,615,000
Indiana $336,000 $1,248,000
Iowa $429,000 $298,000
Minnesota $176,000 $499,000
Missouri $437,000 $1,105,000
Montana <$1,000 $175,000
North Carolina $537,000 $1,094,000
New Hampshire $60,000 $643,000
New Mexico $223,000 $309,000
Nevada $357,000 $850,000
Ohio $753,000 $1,984,000
Pennsylvania $1,388,000 $2,742,000
Virginia $637,000 $2,450,000
Wisconsin $202,000 $1,084,000

(Source:TNS Media Intelligence/CMAG with analysis by the Wisconsin Advertising Project)

View all comments (1) | Leave a comment

OCPatriot| 10.31.08 @ 4:56PM

Isn't that what the (I stress) conservative Supreme Court has been saying, that it's all about freedom of speech and nobody has the right to limit campaign contributions? So, if people want to contribute to Obama's campaign, and fill his war chest will millions more than McCain, isn't that freedom of speech? Of course, the only reply that a disgruntled person can make at being beat out by their own game is that Obama's contributions are somehow tainted. It's an old trick, an old argument, often made without proof. But, let's face it and take our medicine like good patients, more people contributed to Obama's campaign than to McCain's. The average contribution was $84., by the way, so an awful lot of people must have contributed to Obama. And now he's spending it against McCain, which is what both parties are supposed to do. There is an achievement here that should be lost on the Republican side, that one candidate has figured out a way to get an awful lot of people to contribute to their campaign, and motivated them to do so. I await your claims that most of those contributions are bogus and violate one statute or another, and await the proof of this claim.

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