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As referenced in today's article, here's video of John McCain's speech in Hershey, Pa.

As I say, the crowd was cheering so loudly that most people heard nothing but "Fight! ... Fight! ... Fight!" at the end. Also notice the rock-music soundtrack ("Start Me Up" by the Rolling Stones) that starts as soon as McCain finishes. If you've attended any election rallies this year, you know that the high-decibel sonic assault starts as soon as the doors open and continues for a half-hour afterwards. All the campaigns do this now.