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 "WALL STREET CRISIS: Is Your Money Safe?"

The above alarm has been a signature of CNBC's financial coverage for a week now.

It appears full screen as the header to the net's special shows on the financial situation and is flashed on screen occasionally during the day and now has a little flashing companion in the lower left corner of the screen in which "Wall Street" is sometimes altered with "Main Street," in each case asking the provocative, "Is Your Money Safe?"

If repetition is an advertiser's method, surely this can have but one result -- to further fuel the panic.