Jim, I've been critical of Republican Party press strategy for a
long time. Media relations is about relationships, and the
Republican habit of treating reporters as the enemy is ultimately
counterproductive.
The press corps requires a steady diet of information, and if
all they're given is speeches and talking points and conference
calls with advisers, a backlash is inevitable. What often happens
-- and this is essentially what happened to George Allen in 2006 --
is that if the GOP won't give the media access to their candidate,
the press will start relying on Democratic sources, so that the
Democratic message about the Republican candidate becomes the
dominant narrative.
Republican campaign operatives don't understand this, because
none of those operatives has ever been a reporter with a daily
deadline.