In another indication that McCain's "Celeb" ad struck a cord, a
new Pew study finds that 48 percent
of Americans think they've been hearing too much about Barack
Obama, compared to only 26 percent who feel the same about John
McCain. Also, "nearly four in 10 said they've been hearing too
little about McCain -- about four times the number who said so
about Obama."
There was always a danger for Obama that his appeal had a fad
quality to it, a problem that he's more vulnerable to in the
general election than he was during the Democratic primaries due to
the composition of the electorate. Typically, politicians with
Obama's level of experience don't have a shot to become president,
but Obama has become the favorite in this election as a result of
his rock star quality. Take away that, and what else is left? He
can't run on his record, or any tangible accomplishments. People
aren't going to elect a president because he helped get asbestos
removed from some buildings as a community organizer in Chicago, or
because he helped forge a compromise on capital punishment
legislation as a state senator in Illinois. If McCain can
neutralize Obama's superstardom through sheer mockery, then all
that's left is a freshman U.S. Senator who spent a majority of his
time in office writing his book and running for president.