No one inside the Obama campaign was surprised when Sen.
Barack Obama announced earlier today that he would
forgo federal matching funds.
The candidate, who previously promised to accept them, had
polling data to back his decision.
"We know that most Americans don't understand federal matching
funds. It's too complicated, so they just don't care. We aren't
going to be penalized for this," says a political consultant who
just signed on with the Obama campaign.
The Obama campaign not only saw an opportunity to announce the
decision during a lull in the campaign, but also saw a chance to
set off a huge online fundraising drive.
"This decision is less about Senator Obama reversing a decision
and more about showing his supporters he will do what has to be
done to win," says the consultant. "That's how he is going to run
his campaign and how he will lead this nation."
topics:
Barack Obama, NATO