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Since North Carolinians are open to voting for Democrats at the state level, but typically go Republican in national elections, I think the point of the ad was to link Democratic candidates for statewide office with the likely Democratic presidential standard bearer, who North Carolinians probably won't vote for in November. While it is debatable whether this is a crude or ineffective way of going about it, the controversy has centered more on whether it was okay to run an ad tying Barack Obama to Jeremiah Wright. That's what has the left in a tizzy, and that's what McCain was reacting to (or, in my view, overreacting to).

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Barack Obama