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Among the several things Romney could do to change the narrative of this campaign--a narrative he desperately needs to change--one of the easiest to do would be to try to generate a sense of momentum, a sense that people are flocking TO him now rather than throwing in the towel. And the way to do that is with a one-minute ad that makes use of endorsements and support-announcements that have come in the past few days. Just quick video shots of certain people: "I'm Rush Limbaugh, and I'm voting for Mitt Romney." "I'm Sean Hannity, and I'm for Mitt Romney." "I'm Laura Ingraham, and I'm for Mitt Romney." Mark Levin. Michael Reagan. Rick Santorum. Jim Talent. Rich Lowry. Michelle Malkin.... and then an UNKNOWN mother getting a baby out of a car seat: "I'm Jane Johnson, and I'm for Mitt." A father at a child's soccer game: "I'm John Jones, and I'm for Mitt." That sort of thing. All with some sort of very subtle but upbeat music in the background.

As I noted, there are other tacks Romney could and should take as well. But with fast work tomorrow, something like that should be able to get up on the air by late Sunday....