Phil and James have it right—McCain won by
putting together a rather broad base of support among GOP
voters.
This is a helpful look
at how he did it—making progress with social conservatives,
dominating with moderates and veterans and doing better with
conservative voters. Last night he cited the “South Carolina winner
always gets the nomination” phenomenon. The other one: no one has
won the nomination in that same period of time without winning
either Iowa or NH. However, both these strike me as “true until
they are not” rules. If he wins in Florida it will because he knits
together 30% of so of the diverse groups in Florida’s electorate
the same way he did in SC. Looking back at the mix of the
electorate in Florida in the 2000 primary we see that both Rudy and
McCain will have a lot to work with: 58% conservative but 42%
moderate/liberal voters and 61% who do not identify as
“religious right.” The darkhorse but the guy they better keep an
eye on: Huckabee who may not have won SC but without Thompson and
with Romney now (I think) focusing on economic issue could get a
very large chunk of the value voters —enough in a crowded field to
make a run for first place.
On issues the economy may get the lion’s share of
attention. Unlike Michigan, Florida’s unemployment rate is lower
than the US as a whole -
4.7%
as of December. Nevertheless Rudy has correctly seen (and responded
with his tax plan) that the electorate in Florida as elsewhere is
concerned about the economy and wants to hear what the candidates
are going to do about it. This may be McCain’s greatest challenge—
letting GOP voters that cutting excessive government spending (not
necessarily what people concerned about future economic growth want
to hear) is not the sum total of his economic plan.
As for the “no frontrunner” argument— that was “so
Friday.” McCain is in the driver’s seat and unless his opponents
can knock him out in Florida it’s hard to see how he can be
stopped. Can they? Absolutely. Will they? Maybe but expect to see
some very positive polling for him in the next few days as the
bandwagon/momentum effect takes hold.