Romney is out with a
radio spot appealing to social conservatives who he will need
to wrest from Huckabee. Rep. Pete Hoekstra and his wife deliver the
message with distinctive Michigander accents. The ad adopts
Romney’s new mantra that Michigan is “personal” to him. This plays
of course on his family ties to the state but is also I think an
effort to “humanize” Romney. (If Iowa brought us “change” you can
bet NH will bring us tears from more than one candidate. I really
liked it so much better when people kept their emotions to
themselves but I obviously missed the Oprah-ization of the
country.) Also, the Congressman goes out of his way to say that he
“respect[s] all the candidates” —perhaps part of the new,
non-negative Romney ad messaging. (Still no
barking dogs in my in
box today.) UPDATE:
Campaign Spot notices as well.