Worth reading is
this story on Romney’s efforts to find a message and the
difficulty for a candidate already with a conviction problem
lurching form tag line to tag line. It got me thinking about why
(aside from the lurching around part) Romney may be having
difficulties seizing the “change” mantle. Part of the problem may
lie in the fact that he seems to be the most conventional
politician of the bunch. He is the most coiffed and on message, his
word parsing is expertly Washingtonian, his views have lined up
with party orthodoxy and his high octane fundraising and email
bombardment machine all make him seem much more conventional a
figure than Rudy or McCain or certainly Huckabee. If you knew none
of the cast of characters and were shown all their pictures, read
their stump speech and watched a few days of their coverage and
communications output you’d identify Romney as the life long
politician. So if part of the “change” that voters are looking for
is a more spontaneous, less scripted, less manicured and less
conventional figure it may be Huckabee or McCain or even Rudy who
represents the biggest departure from the status quo. And if you
think “change” is a bunch of hooey made up by consultants trying to
figure out what real people would like, you’ll be grateful for
another Thompson debate performance tonight.