We can speculate why after deflecting calls for a speech on
the Mormon issue Romney now decides the time is right. His campaign
contends "nothing changed" and a speech was always under
consideration. But as recently as
November 12 he said: " I have some folks who think I should do
it soon, some say later, some say never, some say right away.I'll
make the decision. But there's no particular urgency because I'm
making progress in the states where I'm campaigning." He also
seemed to resist the notion on
Face the Nation, after remarking that his advisors told him not
to give such a speech. I can think of two factors (connected to one
another, most certainly): Iowa and failure to close the deal with
social conservatives. The Des Moines poll is clearly bad news and
the Iowa State University poll due out tomorrow is likely provoking
some more nail biting in the Romney camp. The Speech gives a shot
to deflect the press from the "Romney collapse/Huckabee surge"
storyline.( Some of the coverage is a bit overblown-Romney's
resources still make him the odds on favorite to win and $7M plus
has to have bought him something) It is also an opportunity to try
to recapture the large block of social conservatives there (and in
other states) which Huckabee is scooping up. As we have discussed
before Romney's
polling with religious conservatives nationwide shows he has
work to do. However, The Speech seems a huge gamble-- risking
stirring up the hornet's nest of concern and sending commentators
into a new round of discussion of whether Evangelicals will support
a Mormon. Given the stakes, the level of concern about Iowa must be
very high.
UPDATE:
Yuval Levin writes: "Among other things, the decision to do
this suggests the Romney team is finding what a couple of other
Republican campaigns have hinted at about the fine details of their
Iowa polling: that Romney's slip in Iowa, and Huckabee's rise, has
to do with an implicit but very real unease about his Mormonism
among evangelical protestants who might otherwise be inclined to
support him. " Ramesh Ponnuru thinks the "religious
liberty" topic isn't truth in advertising.