Well, James, the back to the future line would work
if Thompson had been a fire-brand in the Republican Revolution but
he really wasn't. On the list of issues in the Fox News piece today
plus others Thompson just wasn't leading the band. Truth be told,
he has an ACU rating and a profile pretty much like McCain
(although Thompson's tax cutting record is better). (By the way,
McCain folks chime in that in 1994 he was fighting for the line
item veto.) Bringing up 1994 inevitably leads to the "What did you
do in the war?" question. That is why the call to Thompson's past
Senate life works not so well I think. ( And lobbying and acting
aren't great professional platforms to run on either, which is why
less resume and more ideas might be a better way to go. Do you
think David Broder has noticed he's not going to get an entitlement
plan from Thompson?)
Yes, every claim has a comeback but generally your pitch
shouldn't put you on the defensive and help your opponents at least
as much as it does you. (If the Fox News report is accurate, this
whole back to '94 pitch was hotly debated in the Thompson camp, so
my argument here likely was raised by the "losing" side.)