The money numbers are starting to
trickle in: Thompson in the $8M range and Romney around $10
plus $6-7M of his own. The tsunami of support never materialized
for Thompson and he lacked the burst of $15-25M which Romney and
Rudy got to start their runs. The real issues: 1) How much cash on
hand will he have to buy media and run ground games in multiple
states where he needs to do well (Iowa, South Carolina, Michigan,
Florida); and 2) Will any of the others -- McCain or Huckabee --
get close to fuel their argument that they are the real "'it"
candidate. To give an example as to just how expensive it is -- a
decent week of paid TV in Florida costs "north of a million"
according to one campaign aide. That is one state and one week.
Some detail on the lay of the land and on the demands on each
campaign is here.