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Every candidate has to find a tone as well as a message. McCain is ironic and punchy. Romney sounds like an executive, at least a business one. Rudy sounds, well like a New Yorker. Thompson is clearly going for the aw shucks nice guy image. But his press shop sounds more like Hillary's.

This was their first response to Huckabee's debate invite:

"He ought to get together with Bill Richardson and have a potential running mates debate."

This was part of the response to Romney on the website:

"There is no room in our party for this kind of smut. As the top executive of his own campaign, Gov. Romney should take full responsibility for this type of high-tech gutter politics and issue an immediate apology. In addition, Gov. Romney should exercise some of his much-touted executive acumen, take control of his flailing campaign, and immediately terminate anyone and everyone related to this outrage. "This latest episode only serves to prove what many voters are already figuring out: Mitt Romney will do anything, say anything, smear any opponent and flip flop on any position in order to win. The American people in general and the Republican Party in particular deserve better than this."

Aside from the mismatch with their own candidate's tone and the gratutious flip flop swipe, yesterday's missive strikes me as more than a tad over the top, especially for South Carolina where politics is a contact sport. It's like listening to Ron Paul in a debate --too much screaming and not enough dynamic range. If you're hollering in September what do you sound like in January?

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