Jonathan Martin puts his finger on one of the expectations
hurdles for Thompson: that he will speak and sound more dynamic
than he really does. His opponents may grouse that TNT will still
be showing "Law and Order" reruns but maybe this is a bad thing for
Thompson. TV characters (unless you were on the verbose "West
Wing") speak in clipped, pithy sentences and are blemish free with
just the right amount of tan. Unless you are Mitt Romney who looks
like he just stepped off a movie set playing a presidential
candidate ( I jest but looking presidential counts a whole lot),
most TV people sound and look a bit more rumpled in real life. This
may be more of a challenge for Thompson who hasn't held office in a
few years and was not on the lecture and talk show circuit. He
doesn't sound as engaged and focused as his opponents and it tends
to lower the energy level. In an interview setting he looks a bit
bored. By contrast, McCain is usually very "up" --sometimes too
"hot" in a debate but never bored or boring. Rudy--if you view the
town halls or his recent Charlie Rose interview -- is remarkably
relaxed and conversationally fluent. (Perhaps this is a function of
his practice as Mayor with constant press conferences and community
town halls.) Everyone has their own style and it's a danger to
mimic others or reinvent yourself but you have to find some happy
medium between lethargic and frenetic.