The American Spectator

Romney's new ad is out. Some have commented that's it's an attempt to contrast himself with Thompson in the vigor department. I think it's noteworthy for the hair and outfit. Romney always looks very neat, like his entire outfit was just pressed. His hair is immaculate, his shirt entirely wrinkle free. It's very professional but has spawned the Ken doll cracks. The ad, unlike prior ones with Romney in a suit or just with a voice over, shows him jogging and looking a bit sweaty. Getting him out of a white shirt and letting him run around with messy hair frankly makes him look less prissy and stiff. I don't expect to see him in torn blue jeans but it's a good start if the campaign is trying to loosen him up a bit.