Fred Thompson has his relaunched website active today and it is very
attractive. The biggest problem: so far there is very little there,
there. The only item listed in "principles" is federalism which
features a shortened version of Fred discussing what was previously
the subject of a blog. It contains no new policy ideas nor
substantive recommendations on how to implement federalist
principles. (At some point someone will ask him how his voting for
No Child Left Behind and McCain-Feingold furthered the goals of
limiting the federal government.) The sole press release is the
already released statement explaining how much money he raised in
June. The "Commentaries" appear to be his previously released
blogs. There are sections on volunteering, lots of social
networking tools and a FredCast where you will be able to view him
at appearances. His biography section is now on multiple pages but
his "legislation" section highlighting his accomplishments in
Congress is, to put it mildly, sparse. (It doesn't include his most
significant accomplishment -- passage of McCain-Feingold.) Other
than to satisfy anxious supporters I'm not sure what the purpose of
the relaunch was. If you don't want the press to talk only about
mechanics -- who is leaving, who is running the show, why you
didn't meet money expectations -- then give them some substance,
some indication about the rationale for your campaign and some bold
ideas which the other contenders have missed.