Dave:
SI has definitely been trending in this direction for
at least 15 years, probably more. This is certainly not the first
instance of a cover story that has a nominal sports hook but is
really devoted to political advocacy for standard-issue liberal
positions.
I'm not sure what led to the magazine's demise, but one
irrefutable fact is that it just doesn't have the same quality
writers as it had in its glory days. Writers like Tex Maule and
Mark Kram made great dramas out of the stories they covered, with
the athletes as characters. I remember Kram describing a punishing
combination from Muhammad Ali as "dark, magnetic Goya." Frank
Deford could be (and still can be) too flowery for my tastes, but
at his best he had a lyricism and wit that is sorely lacking in the
magazine now.
I wonder who their audience is at this point, with so much
competition coming from web and cable outlets like ESPN. If it is
an older audience that remembers the magazine's heyday, how much
longer can they be expected to hang around while the magazine's
decline becomes an inconvenient truth?
topics:
Sports