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One of the popular arguments among those doubting Rudy Giuliani was serious about running for president was that he was more focused on his business, Giuliani Partners. Today, the New York Post reports that Rudy is seeking to sell Giuliani Capital Advisors, the largest arm of his four-unit business. It's also worth noting that he's been getting more active in hiring talent. Yesterday, he announced the hiring of 2004 Bush-Cheney blog guru Patrick Ruffini to help with his online strategy, and Bush-Cheney "microtargeting" strategist Brent Seaborn.

It's time for Beltway pundits to wake up and smell the cannoli: Rudy is running.

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