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We're so accustomed to watching commercials produced by a professional guild of arch pop craftsmen that the truly amateurish sticks out like a nail, even among the usual inanities and indignities.

Such is the case with the new mindboggling "Ride it like a Ford" campaign. Ford's great lowbrow hope is cheesed out and absurd -- even by its own standards. Full breakdown (no pun intended) here, plus priceless quotes from Americans who just aren't buying it (again, no pun, please).