Both of those pages are the result of “googlebombing.” Here’s
how it works: Google ranks search results according to relevant
links. If you get a whole bunch of people from different websites
to link to a page with a certain word or phrase, you can push that
page to the top of the search results. “I’m feeling lucky” simply
grabs the first search result.
Google discourages googlebombing, but they’ve yet to figure out
what to do about it. The comment and trackback spam that plagues
many blogs, by the way, is a form of googlebomb; the scoundrels are
trying to raise their search-engine profiles. (The American
Prospect was actually shut down by comment spam earlier
this week.)