I knew this legal battle was pending, but Apple v. Apple goes to court this week.
What’s in a name? It was easy for Apple Computer to promise Apple Corps (the Beatles’ label) early on that it wouldn’t get into the music business. After all, what business would they have there? Some serious creativity and convergence later, and Apple is peddling music with a majority of the market share.
The legal particulars of the case aside, Apple Corps is likely missing out on serious money — whether in sales of Beatles songs on iTunes or in royalties. They’d be wise to open their catalog to the market and cash in.