The Spectacle Blog

Health Care, on Substance

By on 10.7.08 | 10:04PM

On the health care question, McCain is giving an excellent answer. But for some reason, he doesn't seem to be connecting, according to the CNN chart. I think it has to do with intonation and body language. Especially intonation. Because not just on substance, but even in the words he is using, he is finally giving an answer that SHOULD connect with people. He has been clear on this, and easy to understand, and his arguments are ones that should appeal to people. But there's just something that isn't galvanizing about him. Not only is that apparent from the CNN insta-react chart, but I sense it, too, and I think I see it in the live audience. I think his voice sounds nasally, thin, and high-pitched. Unfortunately, it matters.

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