In another indication that McCain's "Celeb" ad struck a cord, a new Pew study finds that 48 percent of Americans think they've been hearing too much about Barack Obama, compared to only 26 percent who feel the same about John McCain. Also, "nearly four in 10 said they've been hearing too little about McCain -- about four times the number who said so about Obama."
There was always a danger for Obama that his appeal had a fad quality to it, a problem that he's more vulnerable to in the general election than he was during the Democratic primaries due to the composition of the electorate. Typically, politicians with Obama's level of experience don't have a shot to become president, but Obama has become the favorite in this election as a result of his rock star quality. Take away that, and what else is left? He can't run on his record, or any tangible accomplishments. People aren't going to elect a president because he helped get asbestos removed from some buildings as a community organizer in Chicago, or because he helped forge a compromise on capital punishment legislation as a state senator in Illinois. If McCain can neutralize Obama's superstardom through sheer mockery, then all that's left is a freshman U.S. Senator who spent a majority of his time in office writing his book and running for president.