The Ad Man Goes to War

Learning from the Life archives. 

By From the June 2014 issue

Imagine if you’d turned on your TV a few months after 9/11 and seen a car ad that showed a man in a uniform, tossing the keys to his girlfriend while the announcer intoned the copy: “He’s been called up. He thought he might. He’s looking forward to the day when he comes home, knowing he did his part to make sure Islamist terrorism doesn’t threaten the world anymore. He’s imagining turning the key and hearing that motor purr. Sure, it’ll run. No doubt. Ford and America: Built for the long haul.”

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About the Author

James Lileks is a columnist for the Minneapolis Star-Tribune.