Threatened for sticking with Rush, defiant advertiser declares “Battle for America.”
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Mark was right.
What he did not know, could not know at the time, was that this was a campaign being directed by the far-left Media Matters. As detailed here in “The Plot to Get Rush,” Rush’s advertisers — and Mark was decidedly not alone — were being targeted by a campaign that had been set up years ago waiting — just waiting — for Rush Limbaugh to make some sort of “mistake” that would then be leveraged to try and remove the conservative champion from the airwaves altogether.
Rush’s Fluke mistake provided that moment.
Crowed Angelo Carusone, the Media Matters “Director for Online Strategy,” of what swung into action after the Limbaugh Wednesday broadcast:
“I started talking to advertisers on Thursday, and got a lot of feedback on Friday, and I knew a lot of movement was taking place. This was important to think about from a business perspective.”
A lot of movement was taking place.
The leftist MoveOn.org enlisted, sending around a missive saying flatly that they were going “station by station” where “outraged listeners are organizing to get Rush off the air…”
AT MSCO, Mark Steven’s employees were being assailed as sluts. Threatening e-mails arrived from senders calling themselves a “Citizen of the Internet” or “Policeman of the Internet.”
Mark was astounded at first. Then he got mad. He was not going to be bullied —period.
So Mark Stevens stood up. Which in 21st century America means he accepted an invitation to appear on Stuart Varney’s Fox Business show, Varney and Company.
Sitting calmly in the television lights he let it rip. This wasn’t a boycott, he said, this was “an organized terrorist attack.” Part of “the war on business.” He recounted tales of being told he and his company were “under surveillance.” With “every move” being watched. There had been threats of physical violence. The attacks — coming from all over the country to a company that advertised in the New York media — were “insidious” and, tellingly, they were “all the damn same.” “You hate women,” they said to the man whose female employees out-numbered males. He kept going: “I’m saying here publicly, if you’re a liberal and don’t want to do business with my company — MSCO — please don’t. Don’t .”
Then he laid down his response. Mark Stevens was not simply going to continue advertising on The Rush Limbaugh Show. No not after this. No, now Mark Stevens was going to “…double down…triple down.”
And the dam burst.
Now, the public had heard. Furious Americans got it. The lid blew off a political pressure cooker, and Mark Stevens was inundated with support from Americans around the country. Invited to discuss the reaction with Megyn Kelly on Fox’s America Live, Mark sat down to update.
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