Oft-times he gives the impression he’s interested in creating only one job — his own.
It’s a maxim in political communications that something that isn’t repeated at least half a dozen times in a speech won’t be remembered by the audience.
So it was no surprise to hear the words “job” or “jobs” uttered by former Massachusetts Governor Mitt Romney a dozen times during his 16 minute speech from Boston on Super Tuesday evening.
Former Senator Rick Santorum, on the other hand, only used those words twice during his Tuesday remarks, and neither use related to jobs in the way that people care intensely about them today, namely their Democrat-induced scarcity.
The comparison of the two men’s use of “job” and “jobs” shows why half of all primary voters — including many who don’t support Mitt Romney — believe that Romney is the Republican most likely to beat President Obama in November.
Romney is extremely disciplined and, for a guy who is sometimes tagged as unable to relate to the average American, has been offering a more relatable message than Santorum, particularly for those outside the most conservative part of the Republican base.
Here is Romney, from Tuesday night’s speech, emphasis mine:
Some people have lost their jobs. Others are working two jobs just to make ends meet. Some used to be middle income, and now they’re struggling again, right back where they started. As you know, the prices for gasoline and food and clothing and health care keep going up, but their paychecks stay the same, if they’re lucky…. To the millions of Americans who look around and can only see jobs they can’t get and bills that they — that they can’t pay, I have a message: You have not failed. You have a president that’s failed you, and that’s going to change…. You know, when he was campaigning, President Obama said he’d create jobs, but for 36 straight months, unemployment has been above 8 percent…
Four mentions of “jobs” in 90 seconds.
Here’s Rick Santorum’s use of “job” on Tuesday: “The government’s job and the Constitution of this country was intended to do one thing: protect those rights…” He’s right of course, and Americans should all hope for a president who believes this principle deeply. But what good is a deeply-held principle in a politician who can’t create a message that resonates with a majority of American voters?
And if that mention of “job” misses the major issue that voters care about in 2012, Senator Santorum’s other reference hits a level of self-absorption that even the patrician Mitt “I’m not worried about the very poor” Romney has not, at least when taken in context, come close to reaching:
Karen and I have seven children, ages 20 to three, not exactly the best time to be out running for president of the United States. We’ve given up our — our jobs. We’re living off our savings. Yeah, we’re making a little sacrifice for a very, very big goal…
Yes, during his Tuesday evening speech, Rick Santorum’s only mention of someone losing a job was about him and his wife voluntarily giving up whatever they were doing in order either to become highly paid residents of the White House or, in what some might consider a better result, to dramatically raise their future earnings with book royalties, speaking fees, and consulting contracts.
Talking about “living off our savings,” something many unemployed Americans only wish they had as a fall-back position, also struck a discordant note from the Republican most trying to portray himself as a “man of the people.”
Note to Rick: It was your choice to have seven children. (We certainly cannot question your opposition to contraception.) Don’t use them as an excuse for your financial woes; we don’t want to hear it, especially while you drag them around the country like a traveling circus act.
Other important issues during this campaign season include debt (Romney mentions: 3, Santorum: 0), unemployment (Romney 3, Santorum 0), economy (Romney 9, Santorum 1), tax (Romney 9, Santorum 0) and perhaps the biggest threat to the economy, Obama (Romney 9, Santorum 2).
A man of faith in a godless age is hitting Americans where it hurts.
Mr. and Mrs. American Spectator Reader, let P.J. O’Rourke talk sense to your kids.
In Britain, defending your property can get you life.
The debacle of this president’s administration is both a cause and a symptom of the decline of American values. Unless Congress impeaches him, that decline will go on unchecked. An eminent jurist surveys the damage and assesses the chances for the recovery of our culture.
It won’t take long for conservatives to scratch this presidential wannabe off their 2008 scorecard.
The American Christmas, like the songs that celebrate it, makes room for everybody under the rainbow. Is that why so many people seem to be hostile to it?
Was the President done in by the economy, or by the politics of the economy?
H/T to National Review Online