Let’s hope that this great Amercan make didn’t peak with the Mark VII.
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Cadillac tried badge-engineering at a distance by smuggling in a rebadged European GM (Opel), the Catera — calling it the “Caddy that zigs.”
Except it didn’t sell.
It was only when Cadillac brought out all-new (and Cadillac-exclusive) models like the CTS that the joint really began to jump.
Can Lincoln turn things around?
Time will tell, of course — but it’s not going to be easy or inexpensive. The lux market is even more competitive now than it was in the '90s — when the big-name Japanese players were still second-tier players.
The MKZ show car has presence. It looks the part.
It reminds me of the last Lincoln car I had any interest in — the '80s-era Mark VII. That car was a looker and a runner.
And so, it sold.
Then Lincoln screwed the pooch with the Mark VIII - a bathtub-looking oddity that never caught on and which ended up killing off what had been a very successful franchise. Arguably, Lincoln’s demise as a premium car brand can be traced back to the disastrous redesign of the Mark series — which ended with the cancellation of the slow-selling Mark VIII after a mediocre five-year run in 1998. Lincoln never recovered its mojo and other than the Navigator blip, it’s been a slow-slide into also-ran status for Ford’s once-proud luxury nameplate.
So, here’s to hoping the 2014 MKS is more than a really nice next gen Fusion.
And maybe change the name, too.
A man of faith in a godless age is hitting Americans where it hurts.
Mr. and Mrs. American Spectator Reader, let P.J. O’Rourke talk sense to your kids.
In Britain, defending your property can get you life.
The debacle of this president’s administration is both a cause and a symptom of the decline of American values. Unless Congress impeaches him, that decline will go on unchecked. An eminent jurist surveys the damage and assesses the chances for the recovery of our culture.
It won’t take long for conservatives to scratch this presidential wannabe off their 2008 scorecard.
The American Christmas, like the songs that celebrate it, makes room for everybody under the rainbow. Is that why so many people seem to be hostile to it?
Was the President done in by the economy, or by the politics of the economy?