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All Those Gin Joints

Ward Farnsworth, author of Farnsworth’s Classical English Rhetoric, is on a scholarly rescue mission.

Farnsworth’s Classical English Rhetoric
By Ward Farnsworth
(David R. Godine, 254 pages, $26.95)

“Of all the gin joints in all the towns in all the world, she walks into mine.”

That’s Humphrey Bogart (Rick) in Casablanca, reacting to Ingrid Bergman’s (Ilsa) appearance in his café, providing a good one-sentence summary of the movie’s plot line, and demonstrating what Ward Farnsworth, professor of law at Boston University and an elegant writer, calls a rhetorical figure, in this case the technique of repetition — also involving conduplicatio and diacope, terms explained by Farnsworth as references to the number of words between the repeated ones — used to heighten mood and atmosphere.

Or this: “Never in the field of human conflict was so much owed by so many to so few.”

Again, the rhetorical figure of repetition, used to extraordinary effect by Winston Churchill, in his speech immortalizing the outgunned RAF pilots who drove the Luftwaffe from the English skies.

However, the Churchillian rhetoric, always inspiring, has its downside. Rhetoric today tends to be the province of lawyers and politicians. And most politicians, even the dimmest, understand just what a powerful tool it can be — as do their put-upon speechwriters, who are often expected to make their bosses sound Churchillian (“Make me eloquent, Smedley”), even though, say, a battle over federal funding for fig growers is something less than the Battle of Britain.

“Rhetorical figures,” writes Farnsworth, “show up often…in a lot of bad speech and writing. When used in contemporary political speeches…figures often sound tinny — like clichés, or strained efforts to make dull claims sound snappy. This is partly because today’s politician tends to be a creature of very modest literacy and wit who spoils what he touches.”

Farnsworth, whose profession is one of the few that still relies on rhetoric to accomplish its ends, is intent on passing on some of the best rhetorical techniques as used by literary master craftsmen — repetition and variety, suspense and relief, concealment and surprise, expectation and satisfaction or frustration.

In large part, he believes, we can learn from these craftsmen by immersion in examples of their use of rhetorical figures. To this end, he’s chosen writers and orators like Churchill and Burke, Dickens and Melville, our founding fathers, Conan Doyle, Shaw and Chesterton, to whom he’s especially partial (in fact, the Chesterton Society might consider electing Farnsworth its president by acclamation), as well as nearly forgotten figures such as the Irish orators Henry Grattan and Richard Lalor Sheil.

A few examples, in no particular order, of the rhetorical techniques Farnsworth selects. “Metanoia” is correcting oneself, with the speaker seeming to change his mind about whatever has just been said. Here’s Conan Doyle, in The Engineer’s Thumb (1855): “And now, Doctor, perhaps you would kindly attend to my thumb, or rather to the place where my thumb used to be.”

Another figure, “Praeteritio,” writes Farnsworth, occurs when the speaker describes what he will not say, then says it. This is Chesterton, from Manalive (1912): “The proceedings opened with a speech from my colleague, of which I will say nothing. It was deplorable.”

Or this from a speech by Abraham Lincoln, in 1858: “I will not affirm that the Democratic party consider slavery morally, socially and politically right, though their tendency to that view has, in my opinion, been constant and unmistakable for the past five years.”

“Chiasmus” occurs, Farnsworth writes, when “words or other elements are repeated with their order reversed. A well known and relatively modern example…is from John Kennedy: ask not what your country can do for you; ask what you can do for your country, a saying which apparently evolved from the earlier appeal by Kennedy’s boarding school headmaster to consider not what Choate does for you, but what you can do for Choate.”

“Every chiasmus amounts to an ABBA pattern. In this example often attributed to Churchill, war fills the A role and dishonor the B role: ‘You were given the choice between war and dishonor. You chose dishonor and you will have war.’”

And here’s Mark Twain, in Following the Equator (1897), using “Litotes,” that is, not making an affirmative claim directly but denying its opposite: “She was not quite what you would call refined. She was not quite what you would call unrefined. She was the kind of person that keeps a parrot.”

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About the Author

John R. Coyne, Jr. a former White House speech-writer, is co-author with Linda Bridges of Strictly Right: William F. Buckley Jr. and the American Conservative Movement (Wiley).

Letter to the Editor View all comments (5) |

Dan Hirsch| 5.17.11 @ 10:34AM

Thank you for introducing me to this tome - I shall own it soon.

Rhetoric is like logic is like mathematics, incredibly effective yet simple and obvious to those who study it, magical and omnipotent to those who don't.

Thanks yet again!

Occam's Tool| 5.17.11 @ 1:02PM

Bogie wrote that line himself, incidentally. The script was constantly changing.

Cromulent| 5.17.11 @ 1:28PM

I have this book and its a good one. I'm sad there are so few comments on this story. Was hoping to see a lively discussion of the book.

Dan Hirsch| 5.18.11 @ 8:46AM

Cromulent;

I am happy to see so little interest. With the current crop of elite rulers in government today, if they were more persuasive, or call it rhetorically effective, we would be in a lot more trouble.

Imagine if Nancy Pelosi and Harry Reid spoke like Sam Clemens - we'd have 'the national health' and nationalized energy and nationalized agriculture.

No, I'm okay with our POTUS and his TOTUS. I just worry about the TOTUS technology taking on a Blue Tooth type of simplicity and portability. After that, we'd never have another Joe the Plumber incident, would we.

Sorry, Farnsworth, but we're trying to save a civilization here. As, I bet, you are, too.

PS See, I'm not afraid of commas!

More Articles by John R. Coyne, Jr.

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