Farnsworth’s Classical English
Rhetoric
By Ward
Farnsworth
(David R. Godine, 254 pages,
$26.95)
“Of all the gin joints in all the towns in all the world, she
walks into mine.”
That’s Humphrey Bogart (Rick) in Casablanca, reacting
to Ingrid Bergman’s (Ilsa) appearance in his café, providing a good
one-sentence summary of the movie’s plot line, and demonstrating
what Ward Farnsworth, professor of law at Boston University and an
elegant writer, calls a rhetorical figure, in this case the
technique of repetition — also involving conduplicatio and
diacope, terms explained by Farnsworth as references to the number
of words between the repeated ones — used to heighten mood and
atmosphere.
Or this: “Never in the field of human conflict was so much owed
by so many to so few.”
Again, the rhetorical figure of repetition, used to
extraordinary effect by Winston Churchill, in his speech
immortalizing the outgunned RAF pilots who drove the Luftwaffe from
the English skies.
However, the Churchillian rhetoric, always inspiring, has its
downside. Rhetoric today tends to be the province of lawyers and
politicians. And most politicians, even the dimmest, understand
just what a powerful tool it can be — as do their put-upon
speechwriters, who are often expected to make their bosses sound
Churchillian (“Make me eloquent, Smedley”), even though, say, a
battle over federal funding for fig growers is something less than
the Battle of Britain.
“Rhetorical figures,” writes Farnsworth, “show up often…in a
lot of bad speech and writing. When used in contemporary political
speeches…figures often sound tinny — like clichés, or strained
efforts to make dull claims sound snappy. This is partly because
today’s politician tends to be a creature of very modest literacy
and wit who spoils what he touches.”
Farnsworth, whose profession is one of the few that still relies
on rhetoric to accomplish its ends, is intent on passing on some of
the best rhetorical techniques as used by literary master craftsmen
— repetition and variety, suspense and relief, concealment and
surprise, expectation and satisfaction or frustration.
In large part, he believes, we can learn from these craftsmen by
immersion in examples of their use of rhetorical figures. To this
end, he’s chosen writers and orators like Churchill and Burke,
Dickens and Melville, our founding fathers, Conan Doyle, Shaw and
Chesterton, to whom he’s especially partial (in fact, the
Chesterton Society might consider electing Farnsworth its president
by acclamation), as well as nearly forgotten figures such as the
Irish orators Henry Grattan and Richard Lalor Sheil.
A few examples, in no particular order, of the rhetorical
techniques Farnsworth selects. “Metanoia” is correcting oneself,
with the speaker seeming to change his mind about whatever has just
been said. Here’s Conan Doyle, in The Engineer’s Thumb
(1855): “And now, Doctor, perhaps you would kindly attend to my
thumb, or rather to the place where my thumb used to be.”
Another figure, “Praeteritio,” writes Farnsworth, occurs when
the speaker describes what he will not say, then says it. This is
Chesterton, from Manalive (1912): “The proceedings opened
with a speech from my colleague, of which I will say nothing. It
was deplorable.”
Or this from a speech by Abraham Lincoln, in 1858: “I will not
affirm that the Democratic party consider slavery morally, socially
and politically right, though their tendency to that view has, in
my opinion, been constant and unmistakable for the past five
years.”
“Chiasmus” occurs, Farnsworth writes, when “words or other
elements are repeated with their order reversed. A well known and
relatively modern example…is from John Kennedy: ask not what
your country can do for you; ask what you can do for your
country, a saying which apparently evolved from the earlier
appeal by Kennedy’s boarding school headmaster to consider not
what Choate does for you, but what you can do for Choate.”
“Every chiasmus amounts to an ABBA pattern. In this example
often attributed to Churchill, war fills the A role and
dishonor the B role: ‘You were given the choice between
war and dishonor. You chose dishonor and you will have war.’”
And here’s Mark Twain, in Following the Equator (1897),
using “Litotes,” that is, not making an affirmative claim directly
but denying its opposite: “She was not quite what you would call
refined. She was not quite what you would call unrefined. She was
the kind of person that keeps a parrot.”
Dan Hirsch| 5.17.11 @ 10:34AM
Thank you for introducing me to this tome - I shall own it soon.
Rhetoric is like logic is like mathematics, incredibly effective yet simple and obvious to those who study it, magical and omnipotent to those who don't.
Thanks yet again!
Occam's Tool| 5.17.11 @ 1:02PM
Bogie wrote that line himself, incidentally. The script was constantly changing.
Cromulent| 5.17.11 @ 1:28PM
I have this book and its a good one. I'm sad there are so few comments on this story. Was hoping to see a lively discussion of the book.
Dan Hirsch| 5.18.11 @ 8:46AM
Cromulent;
I am happy to see so little interest. With the current crop of elite rulers in government today, if they were more persuasive, or call it rhetorically effective, we would be in a lot more trouble.
Imagine if Nancy Pelosi and Harry Reid spoke like Sam Clemens - we'd have 'the national health' and nationalized energy and nationalized agriculture.
No, I'm okay with our POTUS and his TOTUS. I just worry about the TOTUS technology taking on a Blue Tooth type of simplicity and portability. After that, we'd never have another Joe the Plumber incident, would we.
Sorry, Farnsworth, but we're trying to save a civilization here. As, I bet, you are, too.
PS See, I'm not afraid of commas!