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The Nation's Pulse

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When Kilpatrick — for my money the best journalist/writer of the past half century — moved last August to the great city room in the sky, I was minded to contrast his art with the gaucheries of Krugman & Co. I noted that the felicities of a good English sentence — trimmed, smoothed, well-rounded — strike fewer and fewer journalists as essential to their trade: possibly because the purpose of journalism, often as not these days, is to argue readers into alignment with the day’s approved agenda. Lemme out of here, modern readers understandably holler.

A fair amount of pontificating has attended the trials of the print media, the silliest suggestion having come from those who want the government to subsidize print journalism to assure a continuous flood of stories such as the customers would seem to have rejected: stories, no doubt, of deep intensity and public urgency, guaranteed to glaze the eyes of all but the most earnest journalism PhDs. Among the fruitful suggestions for implementing such an agenda: taxing iPads so as to subsidize the pen-and-pad fraternity. Another: charging, by law, news aggregator websites (think the Drudge Report) for the use of dead-tree content. The Federal Trade Commission earlier this year actually held hearings on these and other lame-brain notions, with no one holding out much hope for government manipulation as the ultimate answer.

What we may have to do is go back where we came in — to an industry whose personnel actually liked and understand the customers. What an idea — understand your customers.

YET HOW WOULD IT BE if newspapers and magazines went back to rewarding literary merit as opposed to ideological commitment, especially the kind of commitment mainstream readers find alien to their own understandings of worth? What about hiring reporters notable for, as much as anything else, their avoidance of the Eastern universities that supply so many New York and Washington, D.C., journalists for the coverage of Big Stories that to many readers seem infinitesimally small? What about training writers once again in the composition of feature stories about life in its complexities and surprises? Even the New York Times has a few writers of this sort. Don’t tell me the job can’t be done.

Would such a strategy roll back the Internet tide and restore journalism? You know it wouldn’t and, indeed, couldn’t, so strong is that tide. The Internet — to give it a common personality — knows one thing the dead-tree journalists (to which fraternity I belonged most of my working life) can’t always get their arms around. It is that change is ceaseless; that nothing lasts; that adaptation to circumstances — just as the free market economists have always said — drives progress.

You know, though, Sidney Harman could really, honestly be onto something. Make the reading experience, again, exciting, enjoyable, fun (save, of course, on slow news days); make satisfied customers out of mere high-minded spectators. So moves that liberal bogey — the free marketplace — whose groans and cries and snarls and purrings never fail to provide counsel or warning. 

Page:   12

About the Author

William Murchison, a Dallas-based columnist for Creators Syndicate and author of Mortal Follies: Episcopalians and the Crisis of Mainline Christianity (Encounter Books), is completing a biography of John Dickinson..

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