When Kilpatrick — for my money the best journalist/writer of
the past half century — moved last August to the great city room
in the sky, I was minded to contrast his art with the gaucheries of
Krugman & Co. I noted that the felicities of a good English
sentence — trimmed, smoothed, well-rounded — strike fewer and
fewer journalists as essential to their trade: possibly because the
purpose of journalism, often as not these days, is to argue readers
into alignment with the day’s approved agenda. Lemme out of here,
modern readers understandably holler.
A fair amount of pontificating has attended the trials of the
print media, the silliest suggestion having come from those who
want the government to subsidize print journalism to assure a
continuous flood of stories such as the customers would seem to
have rejected: stories, no doubt, of deep intensity and public
urgency, guaranteed to glaze the eyes of all but the most earnest
journalism PhDs. Among the fruitful suggestions for implementing
such an agenda: taxing iPads so as to subsidize the pen-and-pad
fraternity. Another: charging, by law, news aggregator websites
(think the Drudge Report) for the use of dead-tree content. The
Federal Trade Commission earlier this year actually held hearings
on these and other lame-brain notions, with no one holding out much
hope for government manipulation as the ultimate answer.
What we may have to do is go back where we came in — to an
industry whose personnel actually liked and understand the
customers. What an idea — understand your customers.
YET HOW WOULD IT BE if newspapers and magazines went back to
rewarding literary merit as opposed to ideological commitment,
especially the kind of commitment mainstream readers find alien to
their own understandings of worth? What about hiring reporters
notable for, as much as anything else, their avoidance of the
Eastern universities that supply so many New York and Washington,
D.C., journalists for the coverage of Big Stories that to many
readers seem infinitesimally small? What about training writers
once again in the composition of feature stories about life in its
complexities and surprises? Even the New York Times has a
few writers of this sort. Don’t tell me the job can’t be done.
Would such a strategy roll back the Internet tide and restore
journalism? You know it wouldn’t and, indeed, couldn’t, so strong
is that tide. The Internet — to give it a common personality —
knows one thing the dead-tree journalists (to which fraternity I
belonged most of my working life) can’t always get their arms
around. It is that change is ceaseless; that nothing lasts; that
adaptation to circumstances — just as the free market economists
have always said — drives progress.
You know, though, Sidney Harman could really, honestly be onto
something. Make the reading experience, again, exciting, enjoyable,
fun (save, of course, on slow news days); make satisfied customers
out of mere high-minded spectators. So moves that liberal bogey —
the free marketplace — whose groans and cries and snarls and
purrings never fail to provide counsel or warning.