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Hugh Hefner: Playboy, Activist and Rebel

America's smut king knew how to win liberal respectability.

The other day as I cast my eye over the Guardian, my poor recourse since the Times of London retreated behind a pay-wall, I noticed an obituary of a musician named Robbie Jansen whom the obituarist described as a "South African alto saxophonist who fought apartheid through his music." Well, good for him, I thought. But isn't being a musician, and presumably a good one, enough for anyone to be remembered for? Do you also have to fight apartheid through your music for your life to make an impression on the world sufficient for the Guardian to make a note of your existence? Quite possibly you do. At any rate, the media culture prefers to honor those who have served heroically (on the right side, of course) in the culture wars in addition to (or perhaps instead of) just being good at what they do.

I thought of Robbie Jansen, though I had not heard of him before, when I saw Hugh Hefner: Playboy, Rebel, Activist by Brigitte Berman who, if she isn't a paid employee of Hugh Hefner Enterprises might as well be. Of course, as everyone has heard of Hugh Hefner -- unlike Robbie Jansen -- his right to be memorialized is unquestioned, as is the fact that he was a business genius during the 1950s and 1960s who was the first to spot the emerging market for naked female flesh packaged for home consumption by strangers -- especially teenage boys of the baby boom, like me. As Ms. Berman's account of his career as "Mr. Playboy" makes clear, our ideas of sophistication and glamour were largely shaped by Hef and Hef alone. Yet from her movie, with its ludicrously pretentious title, you'd think that Playboy was the least of him, and that he was not just a shrewd skin-merchant but a cross between Abraham Lincoln, Martin Luther King, Moses and Jesus Christ, so noble was his liberation of -- well, randy males who had had enough of "repression" and were looking for some guilt-free fun.

In this, of course, she is playing to the Hollywood version of the media culture and especially to the media's mythologization of the last 60-odd years. Hef was there, she tells us, manning the barricades at all the right moments of the revolution, from his heroic opposition to segregation and racism, to his determined fight against sexual "repression," women's as well as men's, to his defiance of the "witch-hunts" of the House Committee on Un-American Activities to his opposition to the Vietnam War. Naturally, if Hef was on the right side on all these matters his opponents were on the wrong side -- which meant that being against the Playboy Philosophy [sic] also amounted to being on the wrong side. Hence Hef's reference to "sexual McCarthyism" -- an indescribably silly characterization of traditional standards of public decency but one self-evidently designed to appeal to that same media mythology.

Among Ms. Berman's clips of Mr. Hefner's heroic public career there is one in which he says of the congressional communist-hunters that "this notion of defining your neighbor by what his politics were was abhorrent to me." Indeed, he appears to have thought it virtually Nazi: "I thought we were becoming the people we had defeated." But isn't his calling those who disagree with him sexual McCarthyists a case of defining his neighbor by what his politics are? Officially, of course, Playboy and its defenders were on the side of "freedom" and against the oppressive laws or community standards they had been written to defend which stood in the way of sexual freedom. But it turns out that freedom has to adopt its own methods of oppression in order to silence those who don't like what the free people are doing. It's all a question of freedom for whom, and Mr. Hefner wants us to know that he is on the side of freedom for pornographers.

Oh, and communists, too, whom he calls "liberals" -- as in the charge that Ronald Reagan as president of the Screen Actors' Guild had "liberals" blacklisted. Likewise, he says that lovable old Pete Seeger "was considered a revolutionary." Too bad nobody thought to ask Pete -- who, age 90 and looking remarkably spry, appears on-screen to offer Hef and his magazine his imprimatur -- if he considered himself a revolutionary, since so far as I know he has never made any secret of the fact either that he was a communist or that his communism, like everybody else's in those days, was a revolutionary philosophy. Come to that, Hef himself could justly be called a revolutionary, but his modesty stops short of such a claim.

More interesting than what is included in this film is what is left out. We are told that the 1959 Chicago Jazz festival heralded the arrival of Playboy as a mainstream publication, which may indeed be true. Hef tells us that it was at about this time that "I re-imagined myself; I was Mr. Playboy" -- that is, the public apologist for new ways of thinking about sex (among other things) and not just a peddler of smutty magazines. But the evolution of the magazine itself is hardly mentioned. Visually, we are reminded of it by the sudden appearance of unveiled pubic regions some time in the 1980s -- had it really not happened before that? -- after the relatively demure decades of mere breast fetishism. But there is no explanation or even notice taken by the commentary of anything being different. There is a brief reference to the murder of Dorothy Stratten but nothing else so much as to hint at anything sordid in the immaculate, freedom-loving 60 years of exploiting young women.

Stephen Holden, reviewing the movie in the New York Times writes that it

ultimately makes a strong case for Mr. Hefner as a consistent and underappreciated champion of racial equality and sexual emancipation. But that emancipation had a dark side. There is simply no getting around the fact that Playboy, for all of Mr. Hefner's assertions that it helped level the playing field in the battle of the sexes by affirming women's right to pleasure, also objectified women as compliant, ornamental playthings. As for the man who invented it all, he remains a mystery in the film, living out his days in sybaritic bliss.

Maybe the problem lies in that word "objectified" -- a feminist borrowing that has never made any sense to me. Of course women become "objectified" whenever sex is involved, since nature designed them that way -- as objects to attract men. In this very limited sense you've got to agree with Mr. Hefner in his reply to a feminist complaint that he limits his understanding of humanity to its "animal" nature. "Of course we're animals," he says. "What's left? Vegetables? Minerals?" But this inescapable animality is the reason why "sex" used to be, before people like Hugh Hefner came along, something that only existed under the tightest sort of social circumscription -- and why that social circumscription in the form of marriage laws and the enforcement of standards of what were once regarded as public decency were good for women: because they very strictly limited the circumstances of that objectification.

Women as public creatures, forced by the same laws and customs to dress modestly, escaped the evolutionary prison of their (and our) animal nature and became people, albeit people who were in part defined by their non-masculinity. Doing away with that social and legal differentiation of the sexes in the name of equality, therefore, naturally went hand-in-hand with a shocking increase in the amount of objectification. Or, to put it another way, if you don't like being objectified, try passing laws to jail people who get rich from objectifying you or your sex. Oh right, we tried that. Then along came Hugh Hefner and others like him to suggest that the people who did it were Nazis or McCarthyists and the whole pro-woman legal edifice came crashing to the ground.

You'd think it would have been a brave move for Ms. Berman to put Susan Brownmiller, of all people, on screen to add her assessment of Hef's career, and yet for some reason Ms. Brownmiller doesn't say any of this but only adds her two cents' worth to the general feast of banality by noting that not all women have the perfect bodies of the Playmates. Do tell! A younger version of herself very slightly embarrasses Mr. Playboy on The Dick Cavett Show by asking how he'd like to wear a bunny-tail, much to the delight of the audience, or at least its female members. I wonder why it didn't occur to him to reply, "Do you think that anyone besides yourself and a few other embittered and unattractive feminists would pay to see it?" It would have been not only a witty riposte but also a reminder to her and everyone else who has forgotten it since just what sort of business he is in.

About the Author

James Bowman, our movie and culture critic, is a resident scholar at the Ethics and Public Policy Center. He is the author of Honor: A History and Media Madness: The Corruption of Our Political Culture, both published by Encounter Books.

Letter to the Editor View all comments (26) | Leave a comment

drudge ette obama| 8.23.10 @ 6:41AM

Dear god, don't get me going on this pig. What makes it worst is that he got his daughter involved in the business.

His success comes from his constant offensive that objectors are prudes and the shrewd marketing that brought in celebrity - mostly male. But does this business really make any money anymore? It may be that Playboy has outlived its own creation.

There will always be young women who are attracted to this type of man solely because he can give them the attention they think they need. But at what cost to them? What do they do when they are old? Become feminists?

Alan Brooks| 8.23.10 @ 9:54PM

But it is a good thing the pornocracy has become so boring and tasteless-- otherwise more people would like it.
And the reviewer who wrote in '64:
"Last Exit To Brooklyn should be continued in publication because it is so revolting that its readers will lose interest in sex",
was on to something.

Bill Hussein O'Stalin| 8.23.10 @ 6:56AM

I wonder if men really needed a Hugh Hefner to encourage them to look at naked women.

As far as the objectivity of women, many work hard at it, thus the cosmetics and fashion industries.

In the meantime, don't ogle that babe at work, or at least get caught. There's the Lily Ledbetter Law.

Eric Cartman| 8.23.10 @ 2:12PM

Well, personally, I've only read Playboy for the articles. Great, big, bouncy, luscious articles.

Bill Hussein O'Stalin| 8.23.10 @ 6:56AM

I wonder if men really needed a Hugh Hefner to encourage them to look at naked women.

As far as the objectivity of women, many work hard at it, thus the cosmetics and fashion industries.

In the meantime, don't ogle that babe at work, or at least get caught. There's the Lily Ledbetter Law.

Louis Jenkins| 8.23.10 @ 8:52AM

Nothing a little T and A won't cure. All in the name of liberalism.

Bilwick| 8.23.10 @ 8:53AM

"Smut"? What are you? An eighty-year old nun?

Oh, horrors! PLAYBOY featured photos of nude women and said sex is good! Run--we're doomed!

OperaNerd1986| 8.23.10 @ 9:56PM

Did you even read the article? "Playboy" didn't just say that sex is good, it said that sex with women to whom one was not married was great fun, and anyone who said otherwise was a prude. That message is what people find objectionable.

Petronius| 8.23.10 @ 9:23AM

Today there is a hue and cry that young men do not want to attend college. Hef showed working class teens form 1960 on that his road to riches and success meant becoming a sybarite. He built his empire in the orchard of forbidden fruit and advertised it in 4 words: Hey kids. Adults only!

stmichrick| 8.23.10 @ 11:05AM

I was always amused at how Hefner managed to align himself with the same people who objected to being objectified. Fact is, liberals go where their emotions take them; principles be damned!

Hefner WAS a marketing genius for making female nudity more wholesome and accessible for the aforementioned boomer males (I being one). His more recent enterprise, reality TV starring bimbos living at the Mansion, is lame and lowbrow by comparison. The Girls Next Door is NOT Playboy After Dark.

It will be up to someone else to develop and package acceptability for Dirty Old Men!

Seek| 8.23.10 @ 11:38AM

Hef democratized, and Americanized, the European idea of the connossieur. He understood that enemies of sexual freedom also very often are enemies of artistic, political and other kinds of freedom. That's not a problem for those who love freedom.

Once upon a naive time, I burdened myself with trying to resolve hair-splitting philosophical distinctions between liberty (good) and libertinism (bad). I've seen the light, brothers and sisters: Libertinism is another way of saying liberty.

Conservative| 8.23.10 @ 2:31PM

Carl Horowitz.

skedaddle| 8.23.10 @ 12:09PM

The funny thing about Hef's show The Girls Next Door is that it acts like a cold shower on my teenage boys. The juxtaposition of old, wrinkled Hef and the simpering, young girls just revolts them. Thanks, Hef, for helping me keep things cool at my house.

michigander_sandusky| 8.23.10 @ 1:15PM

When I think of Hefner this scripture comes to mind: "While they promise them liberty , they themselves are slaves of corruption; for by whom a person is overcome, by him also he is brought into bondage." (2 Peter 2:19)

LiveFreeOrDie| 8.23.10 @ 2:11PM

He was a champion of his cause. (Making money in pornography) He gets kudos for defending his wallet? Now he's a very old man who bribes/threatens/pays barely legal women to have sex with him. He's a very old, bad joke in pajamas.

RCV| 8.23.10 @ 7:12PM

Well put. HH is a seriously pathetic overgrown adolescent.

Margie| 8.23.10 @ 2:52PM

"Let the evildoer still do evil, and the filthy still be filthy, and the righteous still do right, and the holy still be holy. "Behold, I am coming soon, bringing My recompense, to repay every one for what he has done." Rev. 22:11 & 12.

Bilwick| 8.23.10 @ 3:33PM

Oooh . . . boogie boogie!

Martin Owens| 8.23.10 @ 4:19PM

Hef is an American original. A self made man and a phenomenon who created his won world on his own terms. He will be remembered when his critics and imitators alike are long forgotten. Wouldn't it be a kick to find out, someday, that he actually got into Heaven?

Le Cracquere| 8.24.10 @ 7:11PM

I would be quite happy for him if that turns out to be the case (and overjoyed if I should find myself in a position to know). Still, I'd be surprised if the place had many parallels with Hef's personal idea of heaven--perhaps he can take up chess.

sinanju| 8.23.10 @ 4:28PM

I do think a work more specifically dedicated to how Hef and the 2nd wave feminists battled and used each other would be of real historical value. Then free-lance writer Gloria Steinem got her foot in the celebrity door when she went undercover in the NYC Bunny Club and then wrote an article about it. She and Hef both got a lot of free publicity sparring in public about pornography.

In the eighties Hef became more and more respectable as "sex-positive feminism" gradually went from a radical fringe to mainstream acceptability until taking over feminism in the nineties, virtually making it mandatory for young women (and young men) to hurl themselves into the depths of "hookup" and "raunch" culture if they were to stay hip. Complaining about the consequences became politically incorrect and taboo, especially on college campuses.

Hef got the last laugh. In liberal circles he is now a secular saint as the freedom to have sex with whomever we please becomes the only freedom we have left (re: Castro's Cuba) and pop culture makes the 1st amendment becomes seen as having been written soley for Hef, Larry, Bob and their ilk.

Hef won most of the battles and the war but technology rendered him obsolete, now free porn is but a mouse-click away and the old business model of plastic-wrapped magazines and seedy video stores has gone the way of the buggy whip.

Laine| 8.23.10 @ 8:26PM

The smut king is still toddling around in his PJ's like a case of arrested development, a geriatric perpetual adolescent surrounded by teen bunnies. He was ruled by his nether parts and wanted a world that shared his debauchery. He succeeded in his quest and it made him wealthier than the man will be who finds the cure for cancer. But this takes the cake. He wanted women to be sexually receptive at all times, not unavailable because of pregnancy or able to shackle a man because of that pregnancy so he promoted abortion rights, and now gets called a feminist and humanitarian for his self-serving shamelessness! He has helped degrade humanity, both men and women and should crawl back into his lizard cave and stay there. Girls young enough to be his great grand-daughters should stay out of there. No amount of money is worth his touch.

Occam's Tool| 8.23.10 @ 9:41PM

OK, everyone knows that pornography is fun. Got that.

But it also degrades children, destroys marriages, and is fundamentally anti-survival. Sublimation serves an useful purpose, which pornography undermines.

Yosemeti Sam| 8.24.10 @ 1:11AM

Oh, the Don Juan of the ages.

Brandishing his flaccid stiletto - to the ever loving end!

LOL.

Howard| 8.24.10 @ 9:57AM

The old saying was "I buy the magazine for the articles". Playboy was hip in the 1950's and 1960's. Hef was evolutionary. He added some "class" to the skin trade. He has a traditional liberal philosophy. But, now, he is viewed as a revolutionary figure. Bull crap.

soljerblue| 8.25.10 @ 3:14AM

A smut peddler in an Armani lounging robe is still a smut peddler.

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