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Beach News

The Busch era is over in Sea Isle, N.J.

SEA ISLE, N.J. — I don’t want to sound like Burt Lancaster in the Louis Malle 1980 film Atlantic City, but the news here today is that Busch’s, the granddaddy of the big seafood restaurants on this little stretch of barrier islands, is going to be knocked down in order to make way for more condos. Lancaster, playing a washed up former go-fer for the mob, is reminiscing with a young punk on the boardwalk about the glory days and says, “You should have seen the Atlantic Ocean back then.”

It was just five years ago that the current owners of Busch’s, the fifth generation of the family to run the restaurant over its 128 consecutive years of operation, attempted in a press interview to put a stop to the fears and rumors that the landmark restaurant was going to be sold or demolished: “There are no plans, not even a thought, of making Busch’s into condos.”

Well, the allegedly nonexistent thought is now a reality and so are the condo blueprints and it looks like the sixth generation of the family that was waiting in the wings, teenagers Logan and Tyler, already talented in art of cleaning crabs and stacking dishes, is now on the road to becoming something more generic, perhaps accountants or tax attorneys.

Coming to America, George and Anna Busch founded Busch’s on the southern end of this barrier island as a small hotel in 1882. That was just six years after Lt. Colonel George Custer made the mistake of taking on the forces of Sitting Bull and Crazy Horse in the Battle of Little Big Horn.

What made Crazy Horse even crazier in that battle was the new flood of white prospectors heading westward following the discovery of gold on Sioux lands, producing a string of broken treaties and the corralling of previously freewheeling Indians onto reservations.

Speaking of things related to fire water, John Dougherty reported in the local Beachcomber magazine a while back that it was George Busch’s brother Adolphus, similarly entrepreneurial, who headed farther west and joined the Anheuser Brewery, “becoming the ‘Busch’ in Anheuser-Busch.”

Adolphus rose through the ranks the smart way, by marrying the owner’s daughter. He wed Eberhard Anheuser’s daughter, Lilly, in 1861. To fully seal the deal, Adolphus’s brother married Lilly’s sister in the same service, providing Mr. Adolphus with two newly minted Busch sons-in-law on the same day.

Three years later, Adolphus began working at his father-in-law’s brewery. In 1880, he became president of the company upon Eberhard’s death that is today the largest brewing company in America.

Here in Sea Isle, so top secret is Busch’s recipe for deviled crab, the restaurant’s long-running signature dish, that the owners told the Press of Atlantic City several years ago that the recipe is so closely guarded that “no more than six people have used it in 90 years.” It’s like the Vatican’s covert archives.

The other big news here is that we can sit on our deck and watch 700,000 cubic yards of newly dredged up sand being pumped onto our storm-damaged beach, at a cost per cubic yard of $7.02.

Reimbursement for three-quarters of that $4,914,000 price tag is supposed to come from the state and federal governments, both of which are broke. It’s an expense that many environmentalists and my most doctrinaire libertarian friends aren’t happy about. Both say to let the ocean go where it wants. Easy to say if you don’t own a house on the beach or a boardwalk fudge shop.

In fishing news, the stripers are biting like crazy on clams in the early morning surf. No BP oil yet.

About the Author

Ralph R. Reiland is the B. Kenneth Simon professor of free enterprise and an associate professor of economics at Robert Morris University in Pittsburgh.

Letter to the Editor View all comments (8) |

ncatty| 6.15.10 @ 9:25AM

When do the blues start running?

Petronius| 6.15.10 @ 4:31PM

When Inbev took over A-B St. Louis lost it's greatest and last heritage company. The family only held 6% of the stock. When TIAA CREF and Calpers got their price it was all over.
Not having visited the Jersey shores I will not speak of the other family business except to say that being community based going back that far, the sorrowful parting is always amplified given the personal relations with their customers. I knew some of the old board members at A-B who have all passed on. They had their faults just like the Luddites in the craft unions. Unlike their successors, both management and the unions desired some social cohesion with the city and region. Though the situation was hopeless from the outset, even the anticorporate plebes lent support to the effort to stop the takeover.
2 businesses; both local institutions of long standing now gone. Like most small family enterprises the Busch Seafood Restaurant is folding because profitability is now impossible. With the ascent of August Busch IV, A-B made radical changes in product lines and marketing which is still in place. And the condescension in advertising content did not go unnoticed, Bud Bowl not withstanding. Budweiser is for the geezers. Bud Light should be called Bud Frat for the over indulgent undergrads. Bud Lime and Michelob Ultra should only pass the lips of junior executive hardbodies. So we get balkanized all the more by having our social pleasures stratified on our flat screens and driven into oblivion on the ground because mom and pop can't maintain any headway against the franchise joints. Separation is our new commonality.

ccd| 6.16.10 @ 1:05AM

the lesson is not to build your house on sand. Everyone is for smallerer government until its their turn for a handout.

NewYorkGeezer| 6.16.10 @ 1:02PM

All the places my parents took me when I was young and living in New York are now gone. They are worlds that are no more. The recollection of things past is a melancholy exercise. No one forces people to choose the new over the old, the improved for the adequate, or the less expensive for the more - but that's the way people choose to work. Time sigh, reflect, regret, and move on.

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