An uncompelling documentary about a dot.com millionaire who
crashed and burned and thought himself an artist.
We Live in Publicis a documentary about Josh
Harris, an entrepreneur from the first dot.com era who made $80
million as a founder of Prodigy and other on-line businesses and
then, rather like that other iconic figure of the 1990s, Newt
Gingrich, decided that he fancied himself as an artist and an
intellectual and a prophet rather than sticking to what he was
really good at. Readers may have their own views about the
success or otherwise of Newt Gingrich's intellectual ventures,
but there can hardly be two opinions about Mr. Harris's. He
crashed and burned spectacularly, which is the reason why Ondi
Timoner thought his life story would make for a compelling
cinematic experience. Just for the record, it doesn't.
Mr. Harris's ideas for becoming an "artist" were more radical
than those of Mr. Gingrich, who had confined himself to writing
novels and making movie documentaries of his own. For Josh
Harris's materials were living human beings. Having created in
1999 a sort of libertarian commune, if that's not a contradiction
in terms, called "Quiet" in which he persuaded 100 people to part
with their privacy in exchange for being given a place to live in
Manhattan and food to eat and (apparently) unlimited freedom, he
later became, along with a girlfriend, his own exhibitionistic
guinea pig in this line, putting his life on camera, before going
broke, like so many others, in the dot.com bust of 2000-2001.
On any reckoning, his "experiments" in living in public would
have to be judged a failure, and Josh's subsequent history -- as
an apple farmer, a would-be entrepreneur (again) and visionary
and, now, some kind of Mr. Kurtz figure in Ethiopia -- could
hardly be anything more than deeply depressing material,
particularly as he appears to have learned nothing from his
failures. But Josh had one thing going for him, which was that,
seen in the right light, he could be represented as a prophet of
social networking on the Internet and, in particular, its
connection to the celebrity culture. As he says of the
experimental subjects of "Quiet," Andy Warhol got it wrong:
people didn't want 15 minutes of fame. They wanted 15 minutes
every day.
Of course, even Josh recognized that you sort of have to be
famous forsomething, even if it is something
trivial or pathetic. So he created an alter ego for himself, a
clown called Luvvy after Mrs. Thurston Howell III on "Gilligan's
Island" -- the iconic TV show that he pretended to regard, along
with the medium of its original transmission,in loco
parentis. The public psychodrama of a man claiming to
have been raised by TV because his father was mostly absent and
his mother mostly drunk, had an obvious public appeal to it in
spite of, or perhaps because of, the fact that Luvvy was creepy
in the extreme. As, of course, was the televisedménageof Josh and Tanya that came along
later.
But there is a limit to that kind of thing, as I predict you will
be thinking, too, if and when you exit this unpleasant and
unhappy movie. If a tragedy had resulted from Josh's artistic
experiments with people, as it easily might have done, he would
perhaps have had a better shot at being a celebrity himself. As
the experimentation always just sort of peters out, however, I
don't see him winning back the followers who gave him his fifteen
minutes of fame, or replicating them on the basis of what Ondi
Timoner shows us here.
The film begins with a videotape that Josh made to send to his
dying mother in 2005 -- instead of responding to her dying
request to visit her. "Good luck," he ends it. "See you on the
other side when I get there. Say hello to my ancestors and
relatives; give them my best and -- good bye." That Ms. Timoner
appears to imagine this will pique our interest in her
psychologically stunted hero, rather than just disgusting us,
should tell you all you need to know, both about him and about
the impulse that has produced this movie.
About the Author
James Bowman, our movie and culture critic, is a resident scholar at the Ethics and Public Policy Center. He is the author of Honor: A History and Media Madness: The Corruption of Our Political Culture, both published by Encounter Books.
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