By Eric Peters on 8.17.09 @ 6:07AM
Maybe GM should call its new Wunderwagen the Jolt.
We live in incoherent times, but maybe someone can
explain it to me: How does a $40,000 "economy" car make economic
sense?
The $40k is the price GM will reportedly charge for its
all-electric Volt sedan -- due out in late 2010 as a 2011 model.
Unlike current hybrids, which mostly get going on their internal
combustion engines -- with their battery packs and electric
motors providing a supplemental boost -- the Volt will
be propelled entirely by electric motors and batteries.
The small onboard gasoline-burning engine is only there to
provide the power to charge the batteries. It is basically a
generator -- and is not connected to the drive wheels at all.
The Volt is thus touted by GM as being capable of returning as
much as 230 miles per gallon, since it is for all intents and
purposes a fully electric car that carries its recharger with it.
(The Volt can also be plugged into regular 110 volt household
outlets.)
But, $40,000? That is almost exactly what you'd pay for a new BMW
335i ($40,300) and not too far off the asking price of a new
Mercedes-Benz E-Class ($48,050). These are fine cars, but not
exactly marketed to people who are concerned about their
pocketbooks.
Forty Thousand Dollars. That is a lot of coin. Even with
a government subsidy (on top of the subsidy GM has built into the
car's price) expected to be as much as $7,500 (thank you, fellow
taxpayer), the potential Volt buyer is looking at a bottom line
price that is right there in the entry-luxury range -- and
roughly three times the cost of a new econobox.
Does it compute? Well, let's see... .
For the sake of discussion, we'll take GM's 230 mpg claim at face
value. This figure is about four times the published mileage of
the 2010 Toyota Prius (50 mpg, average). But the Prius costs just
over half as much ($22k). So, the Volt buyer would have to "work
off" the approximate $18,000 difference ($12,000 or so, if you
subtract the proposed $7,500 government subsidy).
Twelve grand buys one helluva lot of gas -- even at $3
per gallon. Four thousand gallons, to be precise. If whatever you
are driving now gets an average of 25 mpg (half what the
Prius gets) that 4,000 gallons would keep you going for 160,000
miles.
That is a long time to wait to break even... .
Now let's alter the scenario a bit and use as our "demo vehicle"
a new Nissan Versa 1.6 -- which you can buy for less than ten
grand, brand spankin' new. It may only get 29 mpg (average, city
plus highway). But the difference in up front costs between it
and the new Volt Wunderwagen is a forbidding $30,000
(okay, $23k if you subtract the $7,500 subsidy).
How much gas can you buy with twenty-three thousand dollars at $3
per? Six thousand, nine hundred gallons, chief. Holy Opec! That's
enough for 200,000-plus miles of motoring before you'd hit the
"break even" point.
How many people even keep their cars for 200,000 miles? (Or
160,000 for that matter?)
Has anyone done the math? I assumed there were, you know,
engineers (math guys) working at GM.
But maybe not.
Even leaving aside the operating costs, how many people who are
really concerned about gas mileage (that is, about the
expense of a car) are in a position (or desire) to spend
$40,000 on a vehicle? By definition, if you are spending that
kind of money on a car, you either don't care much about gas
mileage -- or don't really have to care much about it.
Right?
Forty thousand bucks is damn near the current average
middle-working class family's net income for an entire year and
as financially sensible a purchase for such folk as a new BMW or
Benz.
The whole thing is just startlingly stupid.
GM thinks people should spend an amount equivalent to a new
luxury car on an "economy" car -- and the government wants to
subsidize this debt-inducing consumptive imbecility with an
amount ($7,500) that would be sufficient to buy anyone who wants
one a perfectly good 35 mpg-capable slightly used standard
economy car, "cash on the barrelhead" -- without putting them in
hock for another twenty to thirty grand (plus interest).
We are, truly, through the looking gas.
Forty grand to "save gas" -- with the government carjacking
taxpayers (via the IRS) who are smart enough to live within their
means by driving cars that are either low-cost or paid-for in
order to provide a $7,500 bounty to those who either can't do
supermarket math or just like the idea of a government-subsidized
Ed Begley, Jr./Leo DiCaprio techno-toy they can toodle around in
and tout how "green" they're being.
And they are -- with other people's green.
topics:
General Motors, Fuel Efficiency, Volt