I have a T-shirt emblazoned in large letters on the front, “It
Can’t Be Done,” which I have found to be the watchword of our new
century. It didn’t come easily.
I was wearing it one day while waiting for a prescription to be
filled and a woman in the pharmacy similarly waiting questioned
why I would wear something like that. An hour later she was told
the medication she sought would be in later in the week. She
asked where she could get such a shirt.
It becomes more appropriate on the phone. How many professional
people do you know, physicians among them, who have recorded
menus on their business phones, menus with lengthy subsets that
suggest everything you might want to know with the exception of
that which you want to know.
The same is true of phone companies, travel reservation offices,
with sets of numbers that may or may not wind their way to a
human being who, more often than not, sounds disappointed that
you finally discovered their hiding place. Hollering
“representative!” every few moments hasn’t helped.
Doesn’t have to be a phone call. How many people waiting behind
the counter of a place you would like to spend money in are truly
helpful? Where does the manager hide? Credit card? How much are
the card companies planning to charge for the privilege of
getting your business these days.
Not long ago I called the 800 number listed on one of these
television ads offering something for $19.95 (shipping and
handling in agate type down below). A month later I called the
number back to find out why it hadn’t arrived and was told the
800 number didn’t handle such matters, but there was a home
office number in Connecticut I might call if I paid for it. I did
and after some rummaging around was told the ordering folk had
misprinted the code number on the order and it could be sent
right away, adding wasn’t I glad they hadn’t charged my credit
card yet? Gosh, was I glad.
Much of this impersonal derring-do is due I think to our loss of
the personal touch. How can I relate all day and part of the
night to my computer and the Internet and still relate to my
neighbor who is doing the same? Do I really know those people who
moved into the house down the street. Will I ever?
But enough grousing. A child smiled at me today. The car started.
The weatherman was wrong again. And for my birthday they gave me
a new T-shirt, saying “It Still Can’t Be Done.”