By Eric Peters on 12.22.08 @ 6:07AM
Was it the UAW that put together Chrysler's and GM's creaky
business plans?
I am not a huge fan of the UAW.
It has been obtuse, even obstreperous. But the idea that the
collapse of General Motors and Chrysler Corp. is the fault of the
unions is swill of the worst sort. Because not only is it false,
if accepted it will simply mean that taxpayers are made to shovel
more money down the gullet of companies that won't make the
necessary changes to their business model because they haven't
been forced to confront the fact that their problems have not
been caused by "the unions" -- the braying mantra they've been
falling back on for years now.
Point Number One:
While almost everyone in the media and elsewhere is talking about
the failure of the industry, note that Ford is not in trouble
like GM and Chrysler are in trouble. It is GM and Chrysler that
are on the verge of bankruptcy. Ford itself is healthy -- and
only in danger of being dragged along with GM and Chrysler
because the collapse of those two would have a catastrophic
ripple effect across the entire industry. Toyota, Honda and all
the others would be gut-shot, too.
And yet, Ford uses UAW labor just like GM and Chrysler. But Ford
somehow makes money -- or at any rate, loses less than GM and
Chrysler have. What to make of this? Could it be that perhaps
Ford's business model is -- dare it be said -- more attuned to
market realities and better set up than GM's and Chrysler's?
Point Number Two:
GM and Chrysler claim the core problem is so-called "legacy
costs" -- meaning the pension and health-care obligations they
owe current and retired UAW workers. There is an element of truth
to this; the Japanese automakers don't have to worry about health
care costs because the Japanese have national health care (which
means everyone pays, instead of just the automakers).
Fair enough.
But to pin GM and Chrysler's current debacle on "legacy costs" is
at best a half-truth. A quarter-truth, really. The real problem
-- in Chrysler's case -- is an obsolete, unattractive product
line. Not all of its cars -- but enough to gum up the works very
badly indeed. Chrysler failed to produce a successful successor
to the formerly hot-selling Neon economy car; the PT Cruiser
(also once a big seller) is now seriously dated; the Magnum and
Pacifica wagons were huge belly flops -- as have been the Jeep
Patriot and Compass and Commander. The list goes on.…
In GM's case, it is a divisional structure that should have been
completely redone at least 20 years ago. It is absurd that an
automaker whose total market share is only 20-something percent
continues to try to sell cars through six full-line divisions
(Chevy, Saturn, GMC, Pontiac, Buick, Cadillac -- plus Hummer) and
hawks often as many as three or even four rebadged versions of
the same basic car.
Whose fault is this? The unions?
Please.
The UAW did not decide to keep Saturn long after it became clear
that Saturn was a money-loser that also competed with Chevrolet
as GM's economy car brand.
The UAW did not decide to sell the same basic trucks and SUVs
through multiple divisions -- adding to the R&D and
manufacturing costs of each vehicle and reducing the potential
profit per vehicle by who knows how much. (Probably an amount
equivalent to the $1,500 or so in "legacy costs" GM cries so much
about.)
The UAW is not responsible for the Pontiac Aztek or GTO; the
Chevy SSR, the slow-bleeding of Oldsmobile or the failure to
update one of GM's most successful car franchises -- Camaro --
allowing it to die an ignominious death and giving away the
market to Ford and its super-successful Mustang.
The UAW did not decide to keep the god-awful Chevy Cavalier in
production long after it had become an embarrassment; it was not
the UAW that kept GM from bringing out a competent small car
capable of competing on equal terms with the best Japanese small
cars until just three years ago.
It goes on an on and on.
As for Chrysler: whose fault is the "merger of equals" (the
buyout of what was a successful Chrysler by a pillaging Daimler
Ag) that allowed the company to be ridden like Ned Beatty in
Deliverance from profitability to penury? Daimler
literally sucked the life out of Chrysler -- leaving it with no
money to fund new models and update existing ones.
This is the UAW's fault?
Come on.
Bottom line, the problems besetting GM and Ford are systemic and
structural. The unions may not be helping, but the idea
that they are the cause and that if only GM and Chrysler
could cut their pay and rid themselves of the obligations they
have to current and former workers, all would be well -- is rank
nonsense of the first order.
But it looks like the taxpayers are on the hook -- because the
federal government has fallen for the bait. On Friday, it was
announced by the Bush Administration that some $17 billion would
be made available to the ailing automakers. If the money is not
conditioned on more than just forcing UAW concessions, but on
addressing some of the much more cancerous problems laid out
above, all we'll get is a brief "time out" before we're right
back to where we were… about six-eight months from now.
topics:
Automakers, United Auto Workers