Fortunately the Mustang remains in full gallop.
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IT’S POSSIBLE FOR large numbers of under-35s to buy a new Mustang GT. They can - and they do. But a $35k Camaro is a car for the over-40s and those guys (if they have the money) tend to want something more age-appropriate. A BMW 3-Series or Infiniti G, for instance.
Or they have kids — and have to have four doors.
The base Camaro, meanwhile, is almost as badly gimped from the get-go as its SS big brother. GM chubbs up about the fact that the base V-6 Camaro will have as much rated hp (300) as the V-8 powered Mustang. That is indeed impressive. But GM forgets that high-horsepower is not a priority for people who buy the base versions of cars like Camaro — and Mustang.
What they want is an affordable sporty coupe — emphasis on affordable.
But the Camaro V-6 starts at nearly $23k - which is more than three thousand dollars higher than the base V-6 Mustang’s MSRP of $19,995. Three grand is no small change at this price point. Bet your bippie it will be a huge factor when it gets down to making a buying decision.
GM thinks the extra power justifies the extra cost — but let me say it again: The people who buy the standard version of cars like Camaro and Mustang are not looking for sizzling 0-60 times and rumbly exhaust notes. Frankly, they don’t care what’s under the hood (so long as there’s adequate power to move the car comfortably).
What they care about is on the window sticker.
Think I’m wrong? Then check how many base Mustangs Ford sells each year. The base car is the volume car — not the GT. And it is the volume car because — say it again, Sam — it is inexpensive. That is what people who buy the base car care about. Few of them seem to mind at all that the base car has “only” 210 hp. It seems to be plenty.
And they also care about, you know, fuel economy.
A 300 hp V-6 is going to cost a lot more to feed than a 200-something hp V-6. The figures aren’t yet available, but the same basic 3.6 liter V-6 engine GM will use in the 2010 Camaro is currently in service in some other GM models — where it gets about 16 mpg in city driving and 25 on the highway.
That’s not awful — but in a word of $4 gas, it’s not acceptable, either. Not when there are literally a dozen other sporty two-doors available that are equally cute and fun to drive but which also deliver closer to 30 mpg. (Speaking of which: Ford reportedly will offer a high-efficiency V-6 as the base power plant of the next-generation Mustang, scheduled to appear in 2010.)
Add a much more expensive sticker price with a higher cost to feed and what do you get?
Lots of Camaros sitting on dealers lots.
A man of faith in a godless age is hitting Americans where it hurts.
Mr. and Mrs. American Spectator Reader, let P.J. O’Rourke talk sense to your kids.
In Britain, defending your property can get you life.
The debacle of this president’s administration is both a cause and a symptom of the decline of American values. Unless Congress impeaches him, that decline will go on unchecked. An eminent jurist surveys the damage and assesses the chances for the recovery of our culture.
It won’t take long for conservatives to scratch this presidential wannabe off their 2008 scorecard.
The American Christmas, like the songs that celebrate it, makes room for everybody under the rainbow. Is that why so many people seem to be hostile to it?
Was the President done in by the economy, or by the politics of the economy?